Posted on 08/06/2023 9:49:36 AM PDT by ProtectOurFreedom
I was at our local grocery store in Hayden, Idaho last night and was looking at the craft beer selection when I came across two beers from Radio Brewing in these retro cans. The names of the brews totally cracked me up. Who would name a Wheat Beer "Idaho Sexy" or a Scotch Ale "Where's Me Pants"? I figure that these retro pinup girls and beer names are going to tweak lots of noses if the word gets out.
I love the fun, light-hearted homage to Idaho outdoorsmen and women and the fishing heritage and culture...plus pretty fisher-girls. It's such a refreshing change from the ultra-stuffy woke-woke crap these days.
And, get this! The artist is one of the co-owners of the brew pub!
I recall so many pinup girl posters in the 50s showing girls fishing and their skirts getting snagged by their hooks as they were casting. This is a throwback to those pinup girl posters.
I didn't buy the beer, so I can't vouch for it, but I'm going to have to give it a try.
(Excerpt) Read more at radiobrewingcompany.com ...
There was an article in the Shoshone News-Press a year ago about the brewing company. It's an interesting story.
Radio Brewing Company: The first Kellogg brewery
By Molly Roberts
July 31, 2022As someone who has lived in Kellogg for most of my life, I have borne witness to the growth, change and adaptability of the small, valley town.
Businesses have come and gone, and sometimes the only evidence that any of these previous places even existed are photographs and memories. Radio Brewing is one of these newer businesses, but one that has already shown its staying power in just a few years. Occupying a space that has plenty of history itself, the building that houses the taproom and restaurant of Radio Brewing has been the home to a pretty diverse array of restaurants serving dishes from all around the globe.
My relationship with Radio Brewing changed from customer to employee last summer, as I took a job as a server, giving me the opportunity to learn more about what makes the eatery and bar so exceptional. Offering a substantial menu of in-house brewed beer, as well as other alcoholic offerings, Radio also features an extensive selection of eats — ranging from the more traditional pub food all of the way to more artisan items for folks with a more expanded palate.
Most — if not all — of the decor around the building was selected by Ashley, who started the company around five years ago with her husband Fred Mehaffie. The couple both have decades of experience working in the brewery industry, and opened the first — and so far only — brewery in Kellogg naming it radio after their initials. AM and FM.
Not originally from Idaho, the couple understands the importance of using the culture, as they have lived and brewed in smaller towns throughout their life. Using names like “Idaho Sexy Huckleberry Wheat” and “Wildcat Wheat” to tie their beers to Idaho, more specifically Kellogg, as the mascot for the school is the Kellogg Wildcats.
As if brewing and distributing the beer, expanding the restaurant, creating the menu, and looking over the staff of the restaurant isn’t enough, Ashley is also the artist for the 1940s and '50s pin-up artwork on the cans.
The first thing I liked about Radio when I first walked into it around five years ago was the bar. A gorgeous plane of dark wood, that I would later be told, was incredibly special to the owner, Ashley. One of the first things I was told by a fellow server while she trained me, was that it was one of the most important parts of the restaurant. The bar, and the preserved jumbo lobster in a clear shadow box. The jumbo lobster was caught by Ashley’s father when she was around 5 years old. A photograph from around that time shows Ashley, sitting on the floor with the jumbo lobster with a smile. When their family ended up eating the lobster, Ashley describes it like eating a steak, because of the size. I was once advised that if the building burnt down, to not worry about any of the more expensive, antique items, but to save the jumbo lobster.
Ashley and her husband recently purchased the former Kellogg City Hall, Library, and Firehall building that sit next door. The couple also owns the house on the corner of Emerson Lane in Kellogg, which will eventually be a wine and tapas bar. The old Firehall has been the location for a plethora of exciting events over the past year. Retirement parties, fundraisers, after-parties with live music have all been held in the massive building.
Ashley wants to eventually expand the brewery into the Firehall, as its current location is overgrown with large beer barrels with no room for any expansion. With an unstable economy and supply costs increasing rapidly, the upgrade is on hold yet the space is valuable.
A company needs to know its customers. If its customers appreciate the artwork, it will be reflected in sales. If not, then it won’t.
Would try. Love anyone who’s out there being politically incorrect.
“Love anyone who’s out there being politically incorrect.”
AMEN!! Absolutely right. They are out there on the edge rubbing their noses in it.
Love the Retro label. Don’t Drink alcohol, but I can appreciate the cans as a sort of collector set. Good idea and the topic can be vastly expanded. I wish them luck for their “innovative” labeling
I’ll be looking for it in stores!
They should have put her in a kilt... Not that I mind seeing a lady in her knickers...
How to you like Hayden. I have a standing job offer there.
There are an incredible amount of different microbrews to select from in the Supermarket.
Hayden Is a great place, have been there many times. A friend lives there.
We really love Hayden and North Idaho. The culture and overall vibe here is a LOT better than the California Bay Area. I sent you a FReepMail with more info.
Yes, the supermarket beer shelf is packed with microbrews and we have several really good local breweries within five miles of us. It’s tough for a small brewer to get space on supermarket shelves. That’s why I was surprised to see the Radio Brewing Co. beer cans — their artwork really stood out. So many small brewers are going to extreme, dark “voodoo” themes, so the retro artwork was refreshing.
I was really saddened by the demise of Anchor Brewing, one of the first companies to resurrect local, small brewing in the 60s and 70s to counter the huge mass-market, “blah” brewers. But an investment group is working to keep them from going completely under.
Huckleberry beer?
I’ll have to try some.
<>Love anyone who’s out there being politically incorrect.<>
From the link:
“We are practicing social distancing . . . “
Ohh, poop. To Hades with THAT!
“We are practicing social distancing . . . “
Egads...thanks for pointing that out. Trying to have it both ways.
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