Posted on 07/24/2023 7:40:14 AM PDT by dennisw
Elon Musk has taken a wrecking ball to Jack Dorsey’s Twitter, first gutting the foundation and now demolishing the façade.
But according to Dorsey, the co-founder and longtime chief executive of Twitter, Musk's latest idea to scrap the site’s blue bird logo and rename the platform to X as an “accelerant” for creating an everything app — an earthquake in the corporate branding world — is nothing to get excited about.
“Keep calm and just x through it,” Dorsey posted late on Sunday on his former platform.
Dorsey has been accused of letting the fox into the henhouse when he actively campaigned within the Twitter board for Elon Musk to acquire the company. Yet he has since increasingly distanced himself from the polarizing entrepreneur, who later accused him of doing nothing against child exploitation.
Under fire, the tycoon stepped down as CEO to allegedly focus on the site’s engineering and technology. Yet Sunday’s announcement is the latest example after unveiling his revenue-sharing model where he inserted himself into commercial decisions; a corporate rebranding falls under marketing, not product.
Leading from behind is titular CEO Linda Yaccarino, an ad exec hired with great fanfare from NBCUniversal. Headlines like “Yaccarino breaks silence on Twitter’s rate limits” only serve to highlight that her role may be more about sweeping up the shattered pieces Musk leaves behind.
On Sunday, the CEO chimed in later Sunday that the X rebranding gave the 17-year old company a “second chance to make another big impression.”
(Excerpt) Read more at msn.com ...
Thanks for the x.com history lesson.
I was actually wondering about the price Musk had to pay to acquire that domain name when I read your post.
LOL - Musk is probably sending $20 bucks a year to Go Daddy!
He wants it to be like China where they use the WeChat app. But the Americans are never going to go for that.
I’d like to forget twitter as well. Rebranding is a necessity, it’s a new company.
May the bluebird of happiness nest in your beard.
Yeah, 1999, domain names were cheap. Now a single letter domain name would cost 5-6 figures. I’m still kicking myself for not buying up short domain names, single words, existing brand names etc.
Arrest him for election interference.
Hopefully this will be true at some point.
Right! X.com goes into twitter
He wants it to part of the Musk universe. X is prominent in all of his branding. On this issue, he probably doesn’t care what the masses think on that one.
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