Posted on 07/10/2023 11:32:03 PM PDT by Morgana
Bud Light sales have been slipping, and the impact extends beyond the beer brand.
Global glass producer Ardagh Group recently announced that it's shutting down two glass bottling plants — one in North Carolina and one in Louisiana.
WRAL-TV reported that the closure of these two plants would result in roughly 645 employees being laid off.
According to an internal memo obtained by WRAL, the decision was "due to slow sales with Anheuser InBev," the multinational brewing company behind Bud Light.
In April, Bud Light partnered with transgender social media influencer Dylan Mulvaney, who has 10.7 million followers on TikTok. The collaboration triggered a backlash on social media and led to a boycott by some beer drinkers.
Bud Light sales in the U.S. dropped 28% in the week ended June 24 compared to the previous year, according to consulting company Bump Williams using data from NielsenIQ.
Anheuser-Busch InBev's (NYSE:BUD) share price has also taken a hit. Since April 1, when Mulvaney first promoted the beer on social media, BUD stock has tumbled 16%, resulting in the loss of billions of dollars of market cap. Check out:
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While Bud Light is grappling with declining sales, competitors are seizing the opportunity to swoop in and grab market share. Here's a look at two beverage stocks that Wall Street finds particularly attractive.
(Excerpt) Read more at finance.yahoo.com ...
600 Employees Are Now Jobless , who’s fault is that ,not the consumer
Bottling as in glass?
A study a number of years back between canned beer, bottled beer, and kegged beer and experts overwhelmingly in blind taste test picked canned or keg beer over bottled beer. The conclusion backed by scientific confirmation found that any amount of UV that is transferred into the beer via a bottle skunked the beer.
Yes...its all mechanical,,,cast iron molds with company logo
Making coke bottles
“ replaced by a team with a new, fresh perspective.”
Educated at any modern university? I think you would see the same mistakes made. Generations have been indoctrinated and it’s going to be a long time before it gets better!
“Modelo is owned by InBev.”
Not in the US.
So, bud light boycotters have stopped drinking beer altogether? The other breweries and bottlers should be needing extra help and equipment, shouldn’t they?
Hard to stay in business when you can’t sell your product.
My thought exactly...
The number of beer drinkers isn’t changing, therefore the need for the total number of bottles hasn’t really changed...
Therefore, this plant closing is, most likely, an orchestrated propaganda event...
It’s distributed by someone in the US. Big deal.
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