Posted on 06/29/2023 12:20:04 PM PDT by Morgana
Bud Light has resorted to giving away free beer over the Fourth of July in a desperate bid to reclaim its dwindling market share after the Dylan Mulvaney fiasco.
Although the promotion won't make a 15-pack of Bud Light completely free, customers can submit a rebate offer for $15 to make a big saving on a pack of cold refreshments this holiday weekend.
The beers have to be purchased between June 15 and July 8 to be eligible and consumers will be reimbursed through a prepaid card. The rebate has to be submitted by July 22 and the card is valid for six months.
A similar promotion was offered over Memorial Day weekend following the disastrous partnership with trans influencer Mulvaney in early April.
The boycott by Bud Light's traditional customer base has seen sales plummet by more than 20 percent consecutively for at least six weeks. At the peak of the crisis more than $27bn was wiped off its value.
To receive the Fourth of July rebate, customers can head to Bud Light's website to submit the form and 'allow two to four weeks for receipt of your rebate.'
Customers are allowed to submit up to three rebates, totaling up to $45 of total savings this holiday weekend to stock up for barbeques and celebrations, the company said.
The promotion comes as the beer company attempts to rebound from the Mulvaney implosion, which saw their sales slump to record lows.
The beer's sales dropped 26.8 percent for the week ending June 10, the worst week-on-week performance since its early April advertising campaign resulted in a swift backlash.
(Excerpt) Read more at dailymail.co.uk ...
And yet....
Today...
The CEO comes out and....
Blames the boycott for costing people their jobs....
This dude is lucky that breathing is an involuntary reflex...
Because he is too damn stupid to remember how to breathe....
Reclaim market share? Or,convert the cisgendered?
One watered down swill is pretty much just like the next.
Oddly I approve of this. Drink their free beer and when the free beer is no more, buy Yuengling or the brew you like.
“That’s 14.5 CENTS A CAN! In Michigan the deposit on the cans alone is $0.10 per can. And they still had a full display case of it.”
still not cheap enough to make money on the cans ... give it time, though, maybe they’ll drop the price below the can rebate amount ... i bet even then, the stuff would stay on the shelf ...
That was a Seinfeld episode!
“Although the promotion won’t make a 15-pack of Bud Light completely free, customers can submit a rebate offer for $15 to make a big saving on a pack of cold refreshments this holiday weekend.
The beers have to be purchased between June 15 and July 8 to be eligible and consumers will be reimbursed through a prepaid card. The rebate has to be submitted by July 22 and the card is valid for six months.”
these kind of penny-ante rebates aren’t usually worth the time and effort to meet the plethora of requirements to receive the rebate ...
i was eligible for a $50.00 rebate from Colorado Xcel earlier this year because i had to install a new NG hot water heater, and the time and effort to obtain all of the required information and fill out the online form was nearly unbelievable ... i practically had to submit a DNA sample of my first born ... nonetheless, i persevered just for the heck of it, and did in fact receive the rebate as a credit on my next xcel bill ...
I was just in the local grocery store. The beer section was still pretty well stocked as the Fourth of July rush really hasn’t hit yet, however, it was obvious people had bought other brands, such as a Yuengling, Sam Adams, etc. As a few cases here and their were missing. However, the Bud Light and Budweiser sections look like they hadn’t been touched.
Dilly Dilly!
I would not take it for free just to poor it out.
no make them dispose of it
increases their costs
So, chilling it makes tranny piss water refreshing?
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