Posted on 06/28/2023 8:40:55 AM PDT by Morgana
Anheuser-Busch's CEO has refused to rule out partnering with transgender influencer Dylan Mulvaney again – as he avoided answering how much the marketing blunder had cost Bud Light.
Brendan Whitworth, US CEO, insisted that his priority was his employees and added that they had poured three times the amount of investment into Bud Light for this year - as the company has lost a staggering $20billion in market cap.
Speaking to CBS Mornings, Whitworth was asked if he would send Mulvaney, 26, another can, knowing the backlash.
But instead of giving a definitive answer, the CEO instead launched into a pre-rehearsed speech about the 'social conversation' that the disaster campaign caused
Whitworth added that they 'need to deeply understand the consumer' and 'appreciate' what they want' from the brand, as he was blasted on social media for doing a 'dismal job'.
He was then challenged over his refusal to answer, with Tony Dokoupil asking if the decision was a mistake - as sales for the beer dropped a staggering 28.5 percent.
Whitworth again avoided the question, saying: 'As we move forward we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them.
'Making sure that we do right by our employees, take care and support our partners, and ultimately make an impact in the communities that we serve.'
He added that Bud Light 'doesn't belong' in the 'divisive conversation' around the marketing move, saying that it has 'moved away from beer'.
The CEO said that the impact on the employees is his responsibility, and that 'everything we do, I'm accountable for'.
(Excerpt) Read more at dailymail.co.uk ...
Thanks for nothing. I have not had a Bud in years and do not feel any need to start.
To be fair , next week Dylan could identify as a bearded, cowboy hat wearing red neck.
Sell off your AH stock ASAP.
Oh, he gets it. But, his name is on the Epstein list. He is owned.
The CEO said that the impact on the employees is his responsibility, and that ‘everything we do, I’m accountable for’. He might regret his words when thousands of employees get laid off. Class action lawsuit?
As my Dad always said, “ no sense being stupid if you don’t show it!”
No class action, it’s just the standard type of meaningless blather and drivel that pretends to be pieces of communication nowadays.
I don’t drink much, but I’ve not drank an ABINBEV beer in years...
He probably thinks that the boycott will slowly fizzle out. We can’t let that hsppen.
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