Posted on 06/28/2023 8:40:55 AM PDT by Morgana
Anheuser-Busch's CEO has refused to rule out partnering with transgender influencer Dylan Mulvaney again – as he avoided answering how much the marketing blunder had cost Bud Light.
Brendan Whitworth, US CEO, insisted that his priority was his employees and added that they had poured three times the amount of investment into Bud Light for this year - as the company has lost a staggering $20billion in market cap.
Speaking to CBS Mornings, Whitworth was asked if he would send Mulvaney, 26, another can, knowing the backlash.
But instead of giving a definitive answer, the CEO instead launched into a pre-rehearsed speech about the 'social conversation' that the disaster campaign caused
Whitworth added that they 'need to deeply understand the consumer' and 'appreciate' what they want' from the brand, as he was blasted on social media for doing a 'dismal job'.
He was then challenged over his refusal to answer, with Tony Dokoupil asking if the decision was a mistake - as sales for the beer dropped a staggering 28.5 percent.
Whitworth again avoided the question, saying: 'As we move forward we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them.
'Making sure that we do right by our employees, take care and support our partners, and ultimately make an impact in the communities that we serve.'
He added that Bud Light 'doesn't belong' in the 'divisive conversation' around the marketing move, saying that it has 'moved away from beer'.
The CEO said that the impact on the employees is his responsibility, and that 'everything we do, I'm accountable for'.
(Excerpt) Read more at dailymail.co.uk ...
Maybe there is something we don’t know about the CEO. He is trashing the company’s brand. Why?
What is it about having too money, too much time, and a sexual devbiantency the makes adults hyper-homosexualizied; is it the self gratification instinct?
is it they were once molested?
is it that they do not fear God (nor biology)?
Is it that the taboo nature is a turn on to these people who try to force their beliefs and fetishes upon us?
One thing is clear - everyone is hostage or slaves to the Democratic Party’s pedifilic nature as they seek to use every facet of public life, both private and public domains, to force acceptance.
FJB, FBL, F DNC.
“Brendan Whitworth, US CEO, insisted that his priority was his employees”:
sounds like the guy is a communist; stockholders not a priority; customers not a priority ... products not a priority ...
When one looks at DEI it would seem in plain English to indicate that you would Include (Incllusions) others to a group yet those to be included are to accept the Equity or the Diversity is Moot.
That people are pushed out, without asking their imput, is tyranny (You can have a Tranny without tYranny)
See my Tag Line and feel free to pass it along;)
From my interaction with our sister agency while working in the State Department, I would say he became a flaming homo once he fould out how quickly fags are advanced, how many are recruited, etc., into the CIA and State Department.
Oh, I get it! What they need is a Marketing department!
Yesterday they finally admitted that Heinerscheid and her boss were actually fired. It's a start.
So, he was CIA and his grandfather was FBI. Well, now we see that the agencies were corrupt WAY back and THE PRESENT CIRCUMSTANCES AND THE IDEOLOGIES THAT CAME FROM THAT FAMILY PROVE IT.
Good guess.
Bucknell undergrad.
Then three years as a Marine (via Officer Candidate School or OCS).
Then five years with the CIA’s antiterrorism unit.
Then Harvard Business School.
https://www.foxbusiness.com/lifestyle/cia-beer-brendan-whitworth-path-ceo-anheuser-busch
Whitworth again avoided the question, saying: ‘As we move forward we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them.
‘Making sure that we do right by our employees, take care and support our partners, and ultimately make an impact in the communities that we serve.’
Such utter bulls**t. Community impact and all,
He added that Bud Light ‘doesn’t belong’ in the ‘divisive conversation’ around the marketing move, saying that it has ‘moved away from beer’.
The CEO said that the impact on the employees is his responsibility, and that ‘everything we do, I’m accountable for’.
Every sentence in this statement is a lie.
lets go brendan
may BL be ground into dust
“ I’m always interested in the intersection of deep-state politics, the security-state, and big business. Its SO common in the USA these days.”
Indeed, plus the media as well as a good number of spooks in elected offices (which was unheard of just a few decades ago).
When are the shareholder lawsuits going to start?
Everyone hates them; Conservatives for not caring what they value and lefties for not telling conservatives to FOAD.
$20B here and another $20B soon adds up to some serious money.
AB must rely heavily on lines of credit to continue their business, and the ESG folks have made it clear that if you don’t play along, you don’t get serviced by their member banks, so this is what you get.
They simply CANNOT apologize. They cannot do anything that might endanger their coveted ESG score. So, if they stop the Dylan campaign, they have to make it up by doing something else. Evidently whatever they did wasn’t good enough to appease the LGBTQRSTUV+/- gods, so they’ve had to admit that they would work with HIM again.
Isn’t insanity defined as doing the same things over and then expecting different results? In the little more than three months since Bud Lite partnered with that idiot Mulvaney the entire brand tanked and Mexican import Modelo is now the number one selling beer in the country. Mulvaney is brand name kryptonite and yet the brain trust at InBev/AB wants to continue using him/it as a spokesperson. Investors better be dumping their AB stock quick.
“He added that Bud Light ‘doesn’t belong’ in the ‘divisive conversation’ around the marketing move, saying that it has ‘moved away from beer’.”
Well, you’re smack dab in the middle of that conversation whether you like it or not, and if you try to remain silent we are just going to assume that you are taking the side opposite of the majority of your (former) customers.
He knows it will blow over eventually and the company will be fine, even if they have to rebrand Bud Light. The losses have equaled about a $10 drop in the stock price since April 1st. The stock is still $10 above the 52 week low, so they have plenty of wriggle room left yet.
“Well, now we see that the agencies were corrupt WAY back...”
Well, the FBI for decades was Hoover’s personal fiefdom and he retained it by having “the dirt” on every Congressman and President so that none could dislodge him.
The CIA was founded and dominated for a long time by left coast Ivy League elites, and though they were “anti-communist”, they were thoroughly liberal, and really just “anti-Soviet”. They had no problem at all with Marxists who were willing to go against the Soviets.
He may as well double down with the freaks and trannies. They won’t recover regardless. I will never buy their crap, I’ll miss 10 barrel but drank that when they were still a little pub.
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