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Apple vision pro just brilliantly destroyed meta’s entire hardware business… and possibly even its own
Yanko Design ^ | 6.5.2023 | Sarang Sheth

Posted on 06/06/2023 6:44:10 PM PDT by libh8er

I’d really hate to be Mark Zuckerberg right now. In October 2021 he pivoted to the metaverse, only to pivot to AI in November 2022… and in the brief amount of time he turned his back on the Metaverse, Apple completely stole whatever lead he had in the space by announcing a product so revolutionary, it’s probably going to crush his entire hardware ambitions.

Right at the end of their WWDC keynote, Apple announced the Vision Pro, an entirely new revolutionary product category helmed by a Mixed Reality headset that champions what they call “spatial computing” – an upgrade from the personal computing abilities of the laptop and smartphone. The brilliance of this is that it singlehandedly has the potential to redefine and reinvigorate the metaverse. The tragedy is that it also simultaneously kills all of Apple’s other businesses. The Vision Pro’s technical genius deserves an entire article on its own, but for now let’s just focus on exactly how magical this new product is, and what it means for Apple as a hardware company.

As the curtains drew to a close on WWDC, you could see a twinkle in Tim Cook’s eyes as he uttered the same words that Steve Jobs had famously spoken when he unveiled the iPhone – a product that revolutionized the tech industry. Sixteen years later, Cook’s repetition of those words hinted at a new innovation that promises to shake up the industry once again. The Vision Pro is an MR headset that brings an entirely new category to Apple’s product offering. In short, it has two Apple Silicon chipsets (including the new M2 chip), dozens of cameras and sensors, an iris recognition system that scans your eye for biometrics, directional audio units in the strap, two postage-stamp-sized 4K screens on the inside for immersive viewing, and a curved OLED display with a lenticular layer that lets other people see your eyes while you’re wearing the headset. That’s just the short version.

Apple’s Greatest Device Yet

The Vision Pro turns your world into a computing device. You can work, play, watch movies, view 3D content, facetime with friends/family, and access every app on the App Store through it. There’s quite literally nothing you cannot do on the Vision Pro, which makes it such an incredible device. In fact, just announcing it and its features took up nearly an hour of the WWDC live stream, highlighting exactly how important it is to Apple’s future. In Tim Cook’s version of the future, the Vision Pro replaces computing devices entirely. You don’t need laptops, phones, watches, or even VR controllers to interact with the digital world. The Vision Pro handles your laptop or desktop’s abilities, allowing you to make presentations, write emails, edit files, and do practically anything on a massive virtual canvas. Similarly, you don’t need a phone or tablet when all your phone/tablet apps are available on the Vision Pro. When you’re relaxing, the Vision Pro gives you a massive screen to watch movies and TV shows, or even view 3D content or panoramic images immersively.

How the Vision Pro Redefines Computing

The Vision Pro’s interface isn’t really an interface anymore… It’s your entire world (or as Apple calls it, VisionOS). Everything you see is a canvas for a rectangular window. You can simultaneously have your work screen, a Pinterest board, and Ted Lasso existing within your visual periphery. Each element occupies 3D real estate in your vision, and isn’t bound by a screen. You can select, layer, resize, or move elements of your world simply by using your hands, eliminating the need for a controller. You can choose to see the world around you, or immerse yourself in a digital realm with a simple turn of a knob (or a crown), while still being connected to the world around you.

How the Vision Pro Redefines Interaction

A screen on the front of the Vision Pro acts as your digital eyes (or what Apple calls EyeSight), so that when people are talking to you, they see your eyes. If you’re immersed in content, your eyes aren’t made visible on the screen, so they know not to disturb you – it’s a lot like how people know you’re not engaging with them if you’re not making eye contact. However, if they need to grab your attention while you’re in an immersive experience (like a movie), they can merely step close to you, and EyeSight kicks in. They suddenly become visible to you within your headset, and your eyes become visible to them. It’s an impressive handshake of multiple different technologies that resulted in Apple filing as many as 5000 patents for the Vision Pro device.

Meta is Royally Screwed

As impressive as Zuckerberg’s Meta Quest Pro is, it really doesn’t even hold a candle to Apple’s Vision Pro. The Apple Vision Pro is an incredibly meticulously designed product that runs on not one but TWO chipsets – an M2 chip and a new R1 chip that just handles how digital elements react with your physical world. It’s got two 4K screens on the inside with as many as 23 million pixels crammed into an area the size of a postage stamp – that’s the equivalent of 64 pixels in the space occupied by 1 pixel on the iPhone screen. The outside of the device has a screen too (a lenticular 3D one, no less), that projects your eyes so that people can make eye contact with you while you have the headset on. As far as sensors go, the Vision Pro has one LiDAR scanner, two TrueDepth cameras, two main cameras, four downward cameras, two side cameras, and two IR illuminators… just on the outside. The inside has four IR cameras and multiple invisible LED illuminators that track your eyes, letting you use them as a cursor. Your hands become the controls, allowing you to tap, pinch, and manipulate elements that your eyes look at. This entire interaction is just so complicated and nuanced, you don’t need a remote or VR controllers. Oh, did I mention, the Vision Pro uses OpticID, a new authentication system that scans your eyes, making it much more secure than TouchID and FaceID? Even Meta’s highest-end device (which is roughly 1/3rd the price of the Vision Pro) doesn’t have anywhere near as much impressive tech as the Vision Pro… and if I were Zuckerberg, I’d honestly be crying in a corner right now because in Meta’s own metaverse… they’re in second place.

Apple may have shot itself in the foot too

Aside from its whopping $3499 price, the Vision Pro does something absolutely unique, in that it replaces every single other Apple device. When you’re strapped into the headset, you’re pretty much never going to look at an iPhone, MacBook, Apple Watch, iMac, or TV. Heck, you’re not even going to wear AirPods… and needless to say, that’s bad for Apple. The Vision Pro is such a strangely isolating experience that it stops you from using Apple’s other hardware devices… and that’s absolutely new. You can use your iPhone simultaneously with a MacBook, AirPods, Apple Watch, etc… but when you’re wearing the Vision Pro, every single other Apple device becomes unnecessary. Spatial computing is great for the Vision Pro, but it’s terrible for all of Apple’s other devices… and this poses an incredibly interesting threat to Apple’s hardware endeavors. Sure, if the Vision Pro takes off, Meta is in deep, irredeemable trouble because there’s no reason someone who wants a Vision Pro would settle for a Quest 2 or 3. However, it’ll also be interesting to see if people who buy the Vision Pro ever buy a single other Apple computer like a MacBook, iPad, or Apple TV unit.


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: apple; ar; visionpro; vr
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To: libh8er
It's going to be amazing for flight simulators
21 posted on 06/06/2023 7:05:24 PM PDT by rdcbn1
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To: Falconspeed

No need. All three are included and you can do all three while you are backpacking. You should watch the video.


22 posted on 06/06/2023 7:06:26 PM PDT by libh8er
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To: libh8er

Not yet


23 posted on 06/06/2023 7:07:36 PM PDT by Chickensoup (Genocide is here. Leftist extremists are spearhheading the Genocide against conservatives. )
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To: aquila48
You appear as a digital version of yourself. You start off by letting it scan your face. It’s quite ambitious as a device. There’s no haptic feedback but it could happen at some point down the road.

The writer neglected to mention if you look at your Mac, for example, it connects to the Mac and you can interact with the Mac through the vision pro typing either on a virtual keyboard that you see or using an existing Magic Keyboard and Magic Trackpad.

Price is a barrier but not so much for enthusiasts and developers. Battery life is only two hours but you can also plug it in with usb c. It supports iOS and iPad OS apps as well as its own.

24 posted on 06/06/2023 7:09:22 PM PDT by newzjunkey (We need a better Trump than Trump in 2024)
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To: aquila48

Maybe a CGI version of yourself.


25 posted on 06/06/2023 7:14:08 PM PDT by Jane Long (What we were told was a conspiracy theory in ‘20 is now fact. Land of the sheep, home of the knaves)
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To: Mr. Jeeves

LOL...true.


26 posted on 06/06/2023 7:14:46 PM PDT by Jane Long (What we were told was a conspiracy theory in ‘20 is now fact. Land of the sheep, home of the knaves)
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To: libh8er

27 posted on 06/06/2023 7:19:15 PM PDT by martin_fierro (< |:)~)
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To: rdcbn1

This is a porn machine.

Also could be good for torture.


28 posted on 06/06/2023 7:20:53 PM PDT by Chickensoup (Genocide is here. Leftist extremists are spearhheading the Genocide against conservatives. )
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To: aquila48

I see only nerds wearing that but who knows maybe it will catch on


29 posted on 06/06/2023 7:25:36 PM PDT by xp38
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To: libh8er
You can work, play, watch movies, view 3D content, facetime with friends/family, and access every app on the App Store through it

For a fee, and with ads. No? It will be, soon. Everything in the modern world is about selling something that we don't need and don't want, and then making sure we can't stop the corporate revenue stream when they do manage to get their hooks in us.

30 posted on 06/06/2023 7:29:31 PM PDT by Hardastarboard (Don't wish your enemy ill; plan it. )
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To: newzjunkey

“You appear as a digital version of yourself.”

In that case I wouldn’t call it Facetime, but Faketime.


31 posted on 06/06/2023 7:31:18 PM PDT by aquila48 (Do not let them make you "care" ! Guilting you is how they control you. )
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To: libh8er

I might get one some day, but at the moment I’d rather be fly fishing somewhere.


32 posted on 06/06/2023 7:33:02 PM PDT by The Duke
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To: libh8er

$3400 and first of them will be out next year.


33 posted on 06/06/2023 7:33:14 PM PDT by glorgau
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To: libh8er
We have entered a new era.

What if you don't want to wear this stupid thing?

34 posted on 06/06/2023 7:35:01 PM PDT by Right_Wing_Madman
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To: aquila48

I’m not sure. Looks like it’s gonna mess up my hair.


35 posted on 06/06/2023 7:35:50 PM PDT by moovova ("The NEXT election is the most important election of our lifetimes!“ LOL...)
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To: newzjunkey

So, are you buying Apple stocks?


36 posted on 06/06/2023 7:37:57 PM PDT by aquila48 (Do not let them make you "care" ! Guilting you is how they control you. )
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To: libh8er

” you could see a twinkle in Tim Cook’s eyes”

Yes, fairies do twinkle. And if you’re down on your knees in front of Tim Cook that’s the kind of article you write.


37 posted on 06/06/2023 7:43:20 PM PDT by steve86 (Numquam accusatus, numquam ad curiam ibit, numquam ad carcerem™)
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To: The Iceman Cometh

$3400?


38 posted on 06/06/2023 7:44:47 PM PDT by Alas Babylon! (Repeal the Patriot Act; Abolish the DHS!)
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To: libh8er

it also sprays a lovely lavender mist into your nostrils.


39 posted on 06/06/2023 7:45:18 PM PDT by PGR88
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To: libh8er

How does it handle audio?


40 posted on 06/06/2023 7:47:51 PM PDT by isthisnickcool (1218 - NEVER FORGET!)
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