Bud Light is running out of time and could lose market share FOREVER: Brand will lose retail shelf space to Miller and Coors if they cannot reverse plunging sales, warns ex Anheuser-Bush exec

Daily Mail ^ | 6/03/23 | Keith Griffith

[Craftmore]

What you said there definatly bears repeating,,,

[Hootowl99]

Thumbs up for Yuengling beer! Another I like well is Shiners.

Showing the old time red neck in me though…. On a damn hot day in OK or TX,an iced down long neck of Coors or Lone Star really can't be topped. Especially if something off the grill or smoker or crawfish boiler are involved. Love me some Cajun crawfish boils.

Lol!

[N. Theknow]

Bud Light = Possum Beer
Plays dead at home
Gets killed on the road

[Dr. Sivana]

LIV Golf Tournament Experienced Bud Light ‘Shortage’ at Trump National

From the article:
leading to a shortage of Bud Light and other beer on Saturday

It sounds like they didn't order enough beer altogether, so thirsty folks would take what they could get. Also, if the other beers are also AB InBev, there's no great choice.

Golf fans are affluent, but not representative of the beer buying class as a whole.

[StAntKnee]

Straight question: Can you put yourself into the shoes of the exec responsible for fixing this mess and think out loud about possible steps to make such a fix?

As a writer, I like to invent impossible problems to solve, and this is better than many I can imagine. My own thoughts:

1. Cut your losses. Disavow Dylan and the original brand manager. Bad beer is not even an LGBTQ concern. There are no consumers there. These are Angry Orchard folks.

2. Apologize. (Should be #1.)

3. Announce that the brand is to be buried. Yes, kill Bud Light so you can save your other brands.

4. Invent an alternative to light beer, something with actual flavor. Maybe even some color.

5. Launch it a couple years from now. Heavy appeal to the “fratty” types.

6. Give the inventory away. Maybe to Canada. Or the Pentagon. The SecDef’d take it.

Your thoughts?

[Ann Archy]

BOO FREAKING HOO!

[discostu]

They’ve been taking on water for years. Over all beer sales in this country have been dropping at nearly 3% a year. BUT craft and import beer sales have been growing at a little over 2% a year. Which means what’s really shrinking is the big dogs. This is why they keep trying to find “new” markets with various ad gimmicks. Really they need to reboot, all their beers suck, they need to admit it, and make better beers. Worked pretty well for Domino’s, although their pizza still isn’t very good, but better than it was and so are sales.

[Golden Eagle]

Trump should be boycotting Bud Light, or his followers should be boycotting him.

Of course, neither will happen.

[StAntKnee]

Good points. They ought to at least fake the taste of a craft beer, eh?

[Bigg Red]

Don’t buy Miller and Coors either or any of the other AB products, such as Michelob. Let that company wither and die.

These big multinational companies who have bought up an bullied smaller brewers need to be out of business.

[albie]

Later dudes

[discostu]

At least just be good. Honestly step 1 would probably be to resurrect the original Budweiser recipe, which they own, and haven’t used in decades. By legend it’s pretty good.

[Bigg Red]

What about the microbrewery and small nonwoke companies like Yuengling.

[TalBlack]

Years ago I tried Yuengeling and that was it for Bud. Never drank Bud light. Couldn’t figure out why anyone did.

[Bigg Red]

*and bullied

[joshua c]

You are correct sir

And if you cant go local go generic

Starve the natl name brands

They are all shoving woke down our throats

[goodnesswins]

Exactly...support your local brewery....

[Dr. Sivana]

Trump should be boycotting Bud Light, or his followers should be boycotting him.

I am all for no AB InBev products. However, if we boycott a candidate because of someone he endorses who we think he shouldn't or because he misreads the reasons and intent of a boycott, we would have no candidates left.

Lots of candidates to choose from, take your pick.

[Dr. Sivana]

Give the inventory away. Maybe to Canada.

Canada?! Canadian mainstream beers are better than Bud anything (Labatts, Moldon).

Slap a new name on and sell it through dollar stores.

[nicollo]

Beer sales are all about shelf space. I’m sure much of it is paid for, so not sure how this will impact AB. Probably depends on the retailer.