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Bud Light is running out of time and could lose market share FOREVER: Brand will lose retail shelf space to Miller and Coors if they cannot reverse plunging sales, warns ex Anheuser-Bush exec
Daily Mail ^ | 6/03/23 | Keith Griffith

Posted on 06/03/2023 3:07:19 PM PDT by Libloather

If Bud Light sales continue to lag, the brand risks losing shelf space at major retailers to competitors and 'locking in' lower market share, a former Anheuser-Busch executive has claimed.

In recent weeks, Bud Light sales have been down roughly a quarter from a year ago, as the brand faces conservative backlash over an April marketing deal with transgender influencer Dylan Mulvaney.

Anson Frericks, the former US president of sales and distribution for St. Louis-based Anheuser-Busch, said that retailers such as Walmart and Kroger typically 'reset' their shelf space allocations in the spring and fall, based on sales data.

For the fall reset in September, 'they generally take sales data from April, May, June, July, and then based off of that data in that time period, they will reallocate shelf space,' he told DailyMail.com in a phone interview on Saturday.

If Bud Light sales continue to slump, 'that shelf space will be allocated to Miller Lite, Coors Light, Yuengling, and some of the other brands that have that have taken share from them,' he said.

'Those brands will have a better likelihood to succeed longer term, because they have more shelf space, they have more inventory, they have more back-stock, and they have more availability for consumers,' he argued.

'That almost permanently then locks in this as the new norm of where their sales will be, and what their share of the beer category will be,' Frericks predicted of the impact on Bud Light.

Frericks said that the 'vast majority' of beer sales, some 80 to 90 percent, occur at traditional retail outlets, as opposed to sales at bars and restaurants.

Frericks, who co-founded Strive Asset Management with longshot Republican presidential candidate Vivek Ramaswamy after leaving A-B last year, has been harshly critical of his former employer's handling...

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Conspiracy; Food; History
KEYWORDS: beer; coors; light; miller; queerbeer; sales
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To: Libloather
I suspect the Budweiser brand built its loyal customers over generations, as sons drank Bud because it was Dad's brand of beer. Nobody seriously believes people drink the Budweiser brand because it has the best flavor.

Budweiser built its brand with a long history of marketing a cold beer after a hard day's work, Clydesdale work horses, and patriotism.

In a bone-headed instant, Budweiser turned its brand into sawdust. Marketing textbooks should be re-printing new editions to include this debacle posthaste.

21 posted on 06/03/2023 3:38:05 PM PDT by NautiNurse (Don't be obtuse)
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To: Libloather

Probably a lot of former Bud Light drinkers tried something else and discovered that they really like beer in their beer, so they won’t be going back to Bud.


22 posted on 06/03/2023 3:38:49 PM PDT by Wilhelm Tell (True or False? This is not a tag line.)
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To: Libloather

I now drink Alaskan Amber, made in Juneau.


23 posted on 06/03/2023 3:39:16 PM PDT by hoagy62 (Evil won...again.)
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To: Wilderness Conservative

Yes. Me too.

And if they bring Leftist politics into it, I will dump them just as readily.


24 posted on 06/03/2023 3:42:06 PM PDT by rlmorel ("If you think tough men are dangerous, just wait until you see what weak men are capable of." JBP)
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To: Libloather

Well.......bye!


25 posted on 06/03/2023 3:42:45 PM PDT by Ronaldus Magnus III (Do, or do not, there is no try)
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To: Wilderness Conservative

Thats a nice dream. Even around here where people should know better there are those just switching to another flavor of inbev.


26 posted on 06/03/2023 3:43:49 PM PDT by gnarledmaw (Hive minded liberals worship leaders, sovereign conservatives elect servavevnts.)
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To: Libloather

The least those LGBTQ+Disney azhos could do is set up a Go Fund Me page for Anheuser-Busch. They’re the azhos that tore down the AB company.


27 posted on 06/03/2023 3:43:58 PM PDT by FlingWingFlyer (JaySix - The attack that shook the foundations of Commie Liberal "democrazy". -The Far Left "media".)
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To: SamAdams76

Some people aren’t moving on to other brands...

Bud Light remains for sale in virtually every Trump Organization business

https://www.spectator.com.au/2023/05/bud-light-remains-for-sale-in-virtually-every-trump-organization-business/

LIV Golf Tournament Experienced Bud Light ‘Shortage’ at Trump National

https://www.msn.com/en-us/sports/golf/liv-golf-tournament-experienced-bud-light-shortage-at-trump-national/ar-AA1bYE1E


28 posted on 06/03/2023 3:44:12 PM PDT by Golden Eagle (Ultra Conservative)
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To: Libloather

Bought a case of Yuengling yesterday. Should last until the end of the month unless I get visitors.


29 posted on 06/03/2023 3:45:55 PM PDT by JimRed (TERM LIMITS, NOW! Militia to the border! TRUTH is the new HATE SPEECH.)
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To: Libloather

I read that the brewers get their orders from the financial institution (Blackrock, Vanguard), not their investors. Apparently, B and V aren’t really concerned about brands going under. They have other objectives.


30 posted on 06/03/2023 3:46:31 PM PDT by Silentgypsy (In my defense, I was left unsupervised.)
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To: Wilderness Conservative

A couple weekends ago I was at the Dayton Hamvention in Xenia Ohio and at the beer garden there was Yuengling and Bud Light. Everyone was having Yuengling. Anyone you saw walking around with a beer had Yuengling. It was great.


31 posted on 06/03/2023 3:48:28 PM PDT by HBAR223
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To: Steely Tom
I wonder if Coors still makes their beer into a syrup concentrate which they ship in big trucks from Golden, Colorado. They called it “dewatering.” Their bottlers mixed the syrup back with water and carbonation locally.

I thought pure mountain water was part of their "mystique".

32 posted on 06/03/2023 3:49:20 PM PDT by JimRed (TERM LIMITS, NOW! Militia to the border! TRUTH is the new HATE SPEECH.)
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To: Libloather

Spud Light had a pyramid of 36 packs at Walmart here in my So Cal location yesterday. They were staked seven feet high and unmissable in the main food isle. The pyramid was undisturbed with no missing 36 packs. Buuuuwaaaahahaha! And get this! The Walmart Morons were asking full price!


33 posted on 06/03/2023 3:50:58 PM PDT by DAC21
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To: Golden Eagle

Trump sent out Jr to tell us to keep drinking the tranny fluid.

I suspect he is either invested or funded by them.


34 posted on 06/03/2023 3:52:10 PM PDT by cableguymn
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To: Libloather

Bud Light: The beer that went from a noun to a verb.

“You gaslight others. You Budlight yourself.”


35 posted on 06/03/2023 3:52:55 PM PDT by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: BrexitBen

Maybe they can use this success to create national distribution so it’s not just sold in half the country.


36 posted on 06/03/2023 3:53:16 PM PDT by bigbob (Q)
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To: Libloather

I was at my local Publix store yesterday and they are selling Bud Light at the same price as other beers.

Whether anyone is buying is another story.


37 posted on 06/03/2023 3:56:02 PM PDT by Presbyterian Reporter
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To: Libloather

They should drop the brand altogether.


38 posted on 06/03/2023 4:16:48 PM PDT by Disambiguator
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To: Libloather

This is a photo I took from a LARGE Fry's Supermarket at 24th Street & Baseline, Phoenix, AZ. Fry's is Kroger owned and the big dog in Phoenix. This one has a large beer aisle. Note the Bud Lightthat is not worthy of fridge space. Those OTHER beers also on the floor, not worthy of refrigeration and taking up room and not moving? OTHER AB InBev brands: Modelo, Mich Extra, Corona, Bud, etc.
39 posted on 06/03/2023 4:17:33 PM PDT by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
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To: Libloather

If I were there competition I’d be giving my own coupons, lowering prices even find a real conservative spokesperson to make a couple of commercials. Shove bud lite right out of the market.


40 posted on 06/03/2023 4:19:51 PM PDT by The Louiswu (You cannot free a man from the chains which he reveres.)
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