Posted on 06/03/2023 3:07:19 PM PDT by Libloather
If Bud Light sales continue to lag, the brand risks losing shelf space at major retailers to competitors and 'locking in' lower market share, a former Anheuser-Busch executive has claimed.
In recent weeks, Bud Light sales have been down roughly a quarter from a year ago, as the brand faces conservative backlash over an April marketing deal with transgender influencer Dylan Mulvaney.
Anson Frericks, the former US president of sales and distribution for St. Louis-based Anheuser-Busch, said that retailers such as Walmart and Kroger typically 'reset' their shelf space allocations in the spring and fall, based on sales data.
For the fall reset in September, 'they generally take sales data from April, May, June, July, and then based off of that data in that time period, they will reallocate shelf space,' he told DailyMail.com in a phone interview on Saturday.
If Bud Light sales continue to slump, 'that shelf space will be allocated to Miller Lite, Coors Light, Yuengling, and some of the other brands that have that have taken share from them,' he said.
'Those brands will have a better likelihood to succeed longer term, because they have more shelf space, they have more inventory, they have more back-stock, and they have more availability for consumers,' he argued.
'That almost permanently then locks in this as the new norm of where their sales will be, and what their share of the beer category will be,' Frericks predicted of the impact on Bud Light.
Frericks said that the 'vast majority' of beer sales, some 80 to 90 percent, occur at traditional retail outlets, as opposed to sales at bars and restaurants.
Frericks, who co-founded Strive Asset Management with longshot Republican presidential candidate Vivek Ramaswamy after leaving A-B last year, has been harshly critical of his former employer's handling...
(Excerpt) Read more at dailymail.co.uk ...
Budweiser built its brand with a long history of marketing a cold beer after a hard day's work, Clydesdale work horses, and patriotism.
In a bone-headed instant, Budweiser turned its brand into sawdust. Marketing textbooks should be re-printing new editions to include this debacle posthaste.
Probably a lot of former Bud Light drinkers tried something else and discovered that they really like beer in their beer, so they won’t be going back to Bud.
I now drink Alaskan Amber, made in Juneau.
Yes. Me too.
And if they bring Leftist politics into it, I will dump them just as readily.
Well.......bye!
Thats a nice dream. Even around here where people should know better there are those just switching to another flavor of inbev.
The least those LGBTQ+Disney azhos could do is set up a Go Fund Me page for Anheuser-Busch. They’re the azhos that tore down the AB company.
Some people aren’t moving on to other brands...
Bud Light remains for sale in virtually every Trump Organization business
LIV Golf Tournament Experienced Bud Light ‘Shortage’ at Trump National
Bought a case of Yuengling yesterday. Should last until the end of the month unless I get visitors.
I read that the brewers get their orders from the financial institution (Blackrock, Vanguard), not their investors. Apparently, B and V aren’t really concerned about brands going under. They have other objectives.
A couple weekends ago I was at the Dayton Hamvention in Xenia Ohio and at the beer garden there was Yuengling and Bud Light. Everyone was having Yuengling. Anyone you saw walking around with a beer had Yuengling. It was great.
I thought pure mountain water was part of their "mystique".
Spud Light had a pyramid of 36 packs at Walmart here in my So Cal location yesterday. They were staked seven feet high and unmissable in the main food isle. The pyramid was undisturbed with no missing 36 packs. Buuuuwaaaahahaha! And get this! The Walmart Morons were asking full price!
Trump sent out Jr to tell us to keep drinking the tranny fluid.
I suspect he is either invested or funded by them.
Bud Light: The beer that went from a noun to a verb.
“You gaslight others. You Budlight yourself.”
Maybe they can use this success to create national distribution so it’s not just sold in half the country.
I was at my local Publix store yesterday and they are selling Bud Light at the same price as other beers.
Whether anyone is buying is another story.
They should drop the brand altogether.
If I were there competition I’d be giving my own coupons, lowering prices even find a real conservative spokesperson to make a couple of commercials. Shove bud lite right out of the market.
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