Posted on 05/17/2023 3:02:15 PM PDT by Morgana
ransgender influencer Dylan Mulvaney's partnership with Bud Light has catapulted company partnerships into the limelight, and Rose Montoya, a Latinx transgender influencer, thinks the furor could explain why some brands are rethinking partnerships leading up to Pride month.
Mulvaney became the subject of widespread criticism after Bud Light sent her a commemorative can with her face on it to celebrate her one-year anniversary of transitioning to a woman. Anheuser-Busch's stock dropped in the wake of the boycott and the company has seen a decline in Bud Light sales, forcing the company to part ways with several executives and walk back the significance of the Mulvaney partnership.
Montoya told Newsweek that she's seen fewer sponsorship opportunities since the Bud Light boycott began on April 1. With two weeks until Pride Month begins, Montoya told Newsweek she has received less than a dozen emails regarding sponsorship opportunities when normally she would have received "dozens and dozens."
"What's wild is usually all of April and May I'm receiving dozens of emails from all sorts of brands large and small, networks, in-person speaking events, you name it," Montoya said. "The last three years have been overwhelming with the amount of emails asking to work with me for Pride.
"I haven't received a dozen yet," she added.
Most of Montoya's sponsorships and partnership opportunities are centered around June, which is Pride Month. For years, companies have used the month as a time to celebrate the LGBTQ+ community, making transgender influencers a sought-after partnership deal. Montoya expected this year to be the same, but the surge in business opportunities she usually receives in April and May hasn't transpired.
(Excerpt) Read more at newsweek.com ...
No such thing, just a woke invention to make Latins gender neutral
I really hope so, I’m hoping everything this “trans” crap they’ve been shoving in our faces for years will get shoved back in their faces and more.
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