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Starbucks India ad starring trans model goes viral with mixed reactions. The “#ItStartsWithYourName” ad campaign depicts a father reconciling a strained relationship with his trans daughter, buying a coffee with her new name on it.
NBC NEWS ^ | May 17, 2023 | Sakshi Venkatraman

Posted on 05/17/2023 2:48:54 PM PDT by Morgana

A new Starbucks India campaign featuring a trans model has caused a stir among social media users worldwide.

The two-minute ad, titled “#ItStartsWithYourName,” depicts a Hindi-speaking family meeting at a Starbucks to reconcile a father’s strained relationship with his trans daughter. After brief tension, the man shows his acceptance of his daughter by ordering coffees for everyone under her new name, “Arpita.”

“For me, you are still my kid,” the dad says in the ad, translated to English in subtitles. “Only a letter has been added to your name.”

The ad has been viewed online millions of times since its release last week, and reactions to it have run the gamut from praise to staunch opposition. Many South Asians said the depiction hits close to home and is an important step forward for young Indians in the LGBTQ community.

“I cannot imagine being estranged from my children for any reason let alone for them being who they are, but I know not everyone is there yet,” one person tweeted. “This advert for Starbucks from India, still an incredibly conservative country, sends a powerful statement.”

But some in the U.S. and India lambasted Starbucks for going “woke,” even calling for a boycott of the company.

“Starbucks facing a backlash in India after going full Bud Light,” an Australia-based news podcast host tweeted, referencing the beer brand which recently collaborated with trans influencer Dylan Mulvaney. “If saturating the market with a mediocre US coffee brand wasn’t bad enough, now they are bringing their woke corporate culture to the Sub-Continent.”

A spokesperson for Starbucks told NBC News that despite the backlash, the company will continue to support the trans community.

(Excerpt) Read more at nbcnews.com ...


TOPICS: Business/Economy
KEYWORDS: bidenvoters
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Yes they have had trannies in India for a long time, centuries in fact. Not sure why Starbucks has to cash in on this.
1 posted on 05/17/2023 2:48:54 PM PDT by Morgana
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To: Morgana

Yeah, add a letter to its name and it is Armpita. Seems appropriate.

What is wrong with people?!


2 posted on 05/17/2023 2:52:16 PM PDT by Bigg Red (Trump will be sworn in under a shower of confetti made from the tattered remains of the Rat Party.)
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To: Morgana

Parenting fail.


3 posted on 05/17/2023 2:53:10 PM PDT by BenLurkin (The above is not a statement of fact. It is either opinion, or satire, or both.)
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To: Morgana

I wonder if the stud go a Lopitoffame yet.


4 posted on 05/17/2023 2:54:13 PM PDT by FlingWingFlyer (Since O'Bama was ruling the roost, America has gone from melting pot to septic tank of the world.)
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To: BenLurkin

Global dehumanization agenda


5 posted on 05/17/2023 2:54:46 PM PDT by Gene Eric (Don't be a statist!)
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To: Morgana

No surprise, Strarbuck’s has always been in the leftist sewer.


6 posted on 05/17/2023 2:57:23 PM PDT by Bullish (Either we don't see it coming or they don't... But somebody's got it coming.)
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To: Phinneous
“Starbucks facing a backlash in India after going full Bud Light,” an Australia-based news podcast host tweeted

“#ItStartsWithYourName”

Great day for a double pun then. Attracts monarchs:

בודלית דוד

7 posted on 05/17/2023 2:57:43 PM PDT by Ezekiel (🆘️ "Come fly with US". Ingenuity -- because the Son of David begins with Mars ♂️, aka every man)
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To: Morgana

““Only a letter has been added to your name.””

No, it’s more than just that, bright boy. Your daughter has also been sterilized.


8 posted on 05/17/2023 3:02:43 PM PDT by Sarcazmo ("Sarcasm is the highest form of wit" ~ O. Wilde)
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To: Sarcazmo

This is also India, does he also have to pay her (his) dowry when it gets married?


9 posted on 05/17/2023 3:04:54 PM PDT by Morgana ( Always a bit of truth in dark humor. )
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To: Morgana

Funny thing is... they are probably trading off up to 50% support to appease what? 10% or less new gay customers?

The math is silly and does not make profitable sense. Why not just stay neutral? Why stick their necks out on purpose?


10 posted on 05/17/2023 3:05:07 PM PDT by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
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To: Morgana

Boycott Starbucks and their greatly overpriced sugary coffees.


11 posted on 05/17/2023 3:07:13 PM PDT by jimwatx
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To: Morgana

Starbucks has a great racket.

Get customers to pay 8 times the price of a cup of coffee that they can quickly make at home.

Mapco and Kwik-Stop make better coffee, and far cheaper.


12 posted on 05/17/2023 3:07:40 PM PDT by BrexitBen
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To: BenLurkin

It starts with calling mental illness: Mental Illness.


13 posted on 05/17/2023 3:10:00 PM PDT by Kalamata (President Trump, the ONLY candidate who is NOT OWNED by the Deep State.)
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To: Morgana

NBC “news” expect nothing but LBTG mob spin.


14 posted on 05/17/2023 3:18:39 PM PDT by gibsonguy
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To: Morgana

They’re not selling Coffee or Beer etc etc anymore


15 posted on 05/17/2023 3:24:34 PM PDT by butlerweave
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To: Morgana

“Not sure why Starbucks has to cash in on this.”

Starbucks is and always has been very WOKE. (I just checked their stock price chart. They went from 76 to 106 in a year. I suppose that’s because their clientele is largely on board with their politics, on account of they’ve never hidden the wokeness.)


16 posted on 05/17/2023 3:26:24 PM PDT by Gen.Blather (Wait! I said that out loud? )
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To: Morgana

One Word: GLOBOHOMO


17 posted on 05/17/2023 3:31:12 PM PDT by Jan_Sobieski (Sanctification)
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To: Morgana

XD XD good point.

If I was her dad, I’d make her pay the dowry she just screwed me out of!


18 posted on 05/17/2023 3:43:57 PM PDT by Sarcazmo ("Sarcasm is the highest form of wit" ~ O. Wilde)
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To: Morgana

“So Arpit, you cut off your johnson, changed your name to Arpita, and ended the family blood line forever. Here’s a coffee.”


19 posted on 05/17/2023 3:44:52 PM PDT by Organic Panic (Democrats. Memories as short as Joe Biden's eyes)
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To: Morgana

“Starbucks India ad starring trans model goes viral with mixed reactions.”

So in other words the great majority reacted negatively to this ad. NBC News putting a slight spin on the phrase “mixed reactions.”


20 posted on 05/17/2023 4:16:05 PM PDT by princeofdarkness
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