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'It’s time beer made it up to women': Miller Lite APOLOGIZES for using women in bikinis to sell beer after campaigns featuring Sofia Vergara, Meghan Markle and Pamela Anderson: New ad echoes woke Dylan Mulvaney controversy
Daily Mail UK ^ | May 15, 2023 | Melissa Koenig

Posted on 05/15/2023 4:44:32 PM PDT by Morgana

Miller Lite has apologized for its history of advertisements featuring women in bikinis with a woke commercial.

In the one minute and 30 second spot posted online, comedian Ilana Glazer says 'It's time beer made it up for women,' as she touted women's role in the brewing process — going all the way back to early civilization.

She explained in the commercial that Miller Lite created a campaign for Women's History Month in March to buy up old marketing materials to turn them into compost, which could be used to make fertilizer.

That fertilizer would then be donated to female hops farmers, and the hops grown from the recycled materials would be sent to female brewers.

The 'Bad $#!T to Good $#!T' campaign came ahead of its rival Bud Light's disastrous Dylan Mulvaney ad, featuring the transgender TikTok star drinking out of a beer can with her face on it.

The company has since lost more than $6million in market capitalization, and a marketing executive criticized Bud Light for losing touch of its audience.

Now, some are saying the same about Miller Lite.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: millerlite
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To: Morgana

I only recently realized that all the major beer brands are owned by just two global companies.


21 posted on 05/15/2023 5:08:40 PM PDT by PGR88
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To: Morgana

If not for Real Beer, humanity would have gone extinct by now.


22 posted on 05/15/2023 5:08:47 PM PDT by Pox (Eff You China. Buy American!)
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To: Morgana

So any apologies from the overpaid, famous models who eagerly did those commercials? Are they going to donate their income as penance?

Methinks the answer is NO!


23 posted on 05/15/2023 5:10:41 PM PDT by rbg81
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To: Pox; All

22 posts and no pictures of Sophia Vergara!?!


24 posted on 05/15/2023 5:11:03 PM PDT by notdownwidems (Washington D.C. has become the enemy of free people everywhere!)
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To: Morgana

Newcastle Brown Ale or Red wine, keep your sexually deviant perverted beer to yourself.


25 posted on 05/15/2023 5:11:43 PM PDT by eyeamok
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To: Morgana

Seems to me a great opportunity for women brewers to bring out a good red-blooded American beer for heterosexuals.


26 posted on 05/15/2023 5:12:21 PM PDT by bigbob (Q)
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To: laplata

In fairness to Miller, I don’t think the commercial ever made it to TV. I’m guessing someone at Miller knows who buys its beer.


27 posted on 05/15/2023 5:15:28 PM PDT by fini
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To: Morgana

Why do women reduce themselves to acting/talking like men? Femininity is beautiful and powerful…


28 posted on 05/15/2023 5:17:47 PM PDT by greatvikingone
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To: greatvikingone

Femininity is beautiful and powerful…

not for the ugly and Karen weak.


29 posted on 05/15/2023 5:21:31 PM PDT by drSteve78 (Je suis Deplorable. Even more so.)
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To: Morgana

The answer could be the selling wizard.

https://youtu.be/_ufnr9FAHtA


30 posted on 05/15/2023 5:28:15 PM PDT by wally_bert (I cannot be sure for certain, but in my personal opinion I am certain that I am not sure.)
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To: Morgana

It finally came true...

https://www.youtube.com/watch?v=FpypTXccG2I&t=1s

.


31 posted on 05/15/2023 5:28:30 PM PDT by TLI (ITINERIS IMPENDEO VALHALLA)
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To: Morgana
This has to be the Stupidest article I will read all week.

But it's only Monday.

32 posted on 05/15/2023 5:31:41 PM PDT by Steely Tom ([Voter Fraud] == [Civil War])
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To: Morgana

Beer makes ugly women beautiful


33 posted on 05/15/2023 5:32:15 PM PDT by Craftmore
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To: fini

Thanks for that info. You’re right, Miller wouldn’t be stupid enough to show that commercial.

This wouldn’t go over very well but it would be funny as hell:

“Hey woman, bring me another beer and then make me a sandwich”.


34 posted on 05/15/2023 5:33:13 PM PDT by laplata (They want each crisis to take the greatest toll possible.)
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To: Morgana

This thread is USELESS without pics!!!


35 posted on 05/15/2023 5:34:57 PM PDT by joethedrummer (We can't vote our way out of this, folks..)
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To: Morgana

she gave me ex-wife flashbacks

i need a beer

not a lite


36 posted on 05/15/2023 5:35:05 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Morgana

I very much enjoyed my unwoke, US-brewed and owned Yuengling lights this evening.


37 posted on 05/15/2023 5:35:51 PM PDT by KevinB (Word for the day: "kakistocracy" - a society governed by its least suitable or competent citizens)
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To: laplata

Yeah. Remember when beer commercials were funny?


38 posted on 05/15/2023 5:35:55 PM PDT by fini
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To: Gene Eric

how was it exploitation?

who got exploited?


39 posted on 05/15/2023 5:36:16 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: BrexitBen

yeah

Yuengling just brews and sells beer

weird


40 posted on 05/15/2023 5:37:28 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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