Posted on 05/15/2023 4:44:32 PM PDT by Morgana
Miller Lite has apologized for its history of advertisements featuring women in bikinis with a woke commercial.
In the one minute and 30 second spot posted online, comedian Ilana Glazer says 'It's time beer made it up for women,' as she touted women's role in the brewing process — going all the way back to early civilization.
She explained in the commercial that Miller Lite created a campaign for Women's History Month in March to buy up old marketing materials to turn them into compost, which could be used to make fertilizer.
That fertilizer would then be donated to female hops farmers, and the hops grown from the recycled materials would be sent to female brewers.
The 'Bad $#!T to Good $#!T' campaign came ahead of its rival Bud Light's disastrous Dylan Mulvaney ad, featuring the transgender TikTok star drinking out of a beer can with her face on it.
The company has since lost more than $6million in market capitalization, and a marketing executive criticized Bud Light for losing touch of its audience.
Now, some are saying the same about Miller Lite.
(Excerpt) Read more at dailymail.co.uk ...
I only recently realized that all the major beer brands are owned by just two global companies.
If not for Real Beer, humanity would have gone extinct by now.
So any apologies from the overpaid, famous models who eagerly did those commercials? Are they going to donate their income as penance?
Methinks the answer is NO!
22 posts and no pictures of Sophia Vergara!?!
Newcastle Brown Ale or Red wine, keep your sexually deviant perverted beer to yourself.
Seems to me a great opportunity for women brewers to bring out a good red-blooded American beer for heterosexuals.
In fairness to Miller, I don’t think the commercial ever made it to TV. I’m guessing someone at Miller knows who buys its beer.
Why do women reduce themselves to acting/talking like men? Femininity is beautiful and powerful…
Femininity is beautiful and powerful…
not for the ugly and Karen weak.
But it's only Monday.
Beer makes ugly women beautiful
Thanks for that info. You’re right, Miller wouldn’t be stupid enough to show that commercial.
This wouldn’t go over very well but it would be funny as hell:
“Hey woman, bring me another beer and then make me a sandwich”.
This thread is USELESS without pics!!!
she gave me ex-wife flashbacks
i need a beer
not a lite
I very much enjoyed my unwoke, US-brewed and owned Yuengling lights this evening.
Yeah. Remember when beer commercials were funny?
how was it exploitation?
who got exploited?
yeah
Yuengling just brews and sells beer
weird
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