She shifted the tone, alright. That master’s degree in butt trumpet sure came in handy.
They need to fall much more than the 8% mentioned inthe article.
on the upside
alissa “oops” hammerscheid will be famous
at harvard business school
im reading that retailers are discounting to clear their shelves
which means no future orders
The entire executive team needs to be fired.
They have failed.
They insulted their customers.
They need to go—every last one of them.
I wonder if they’ll end the Bud Light name and start selling the same “beer” under a new brand.
REPENT!!!
Good Hunting... from Varmint Al
Datsun, New Coke, Bud Light.
One of the most effective conservative product boycotts of all time, no thanks to Trump, his son, and the rest of the Republican establishment.
A complete fail from the trending "it" crowd in not making up the lost bud light sales.
So is Modelo ok?
Get woke, go broke. Bye Bud.
But Modelo Especial is just a regular lager, and not a light beer correct?
Not a bad brew, but if I want a light beer (almost never) I'll add the water myself.
If they want to turn it around they have to stand up to the lavender mafia…
Flat out say the following or something similar:
We are sorry, we should never have used a man pantomiming being a woman, primarily to an audience of children to represent us. While he is free to live his life however he chooses, we find this behavior reprehensible and repugnant.
We are sorry that we allowed our name to be associated with such things. Those who were responsible have been fired, and we assure we will never let it happen again.
A man is a man, he works hard, he plays hard, he enjoys the company of a good woman and an ice cold beer at the end of the day. A woman is a woman, and she works hard and plays hard, and enjoys the company of a fine man and an ice cold beer at the end of the day. We have worked hard for generations to be the beer you choose at the end of your day, and we are sorry that we allowed anything to interfere with that.
Do that and the the whackadoo leftist/lavender mafia will go bat crap crazy.. and AB will have to continue to stand up to them.. donate money to women’s sports, and work to keep men out of women’s sports… etc etc. basically embrace reality and don’t back down.
Completely flip the script and be known for standing up for the truth, and speaking that truth to the crazies and you turn things around almost overnight.
But they won’t have the intestinal fortitude to Buck the dominant idiotic narrative.. and speak the truth…
“Influencer” - Ha! Influenced people to change brands to something else.
Get these weirdos off the pedestal. That is the problem.
This became a marketing nightmare when it became fun to dump on the feckless idiots who caused it. Which it is. Anything else they could have weathered out. Not ridicule.
Unfortunately Stella Artois is an AB brand as well..
I liked Stella . Yet they have lost a customer
St. Pauli Girl, more better