Posted on 05/02/2023 9:20:29 AM PDT by Red Badger
Bud Light is in big trouble as sales continue to plummet, according to data released by Bump Williams Consulting.
As Slay News has reported, decent-minded Americans everywhere have been boycotting Anheuser-Busch products after Bud Light tried to pour “woke” ideology down their throats.
Bud Light sales were down 21.4% compared to the same time last year.
The week before, sales were down 17%.
“Larger packages of Bud Light are not being purchased — the 30-pack suitcases, the 20 packs, the 18 packs, the 12 packs — they’re all being impacted,” Williams said.
“It’s going to be very very hard to reverse the decline.”
“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Williams said.
Bud Light is the bestselling beer in the US.
Last year, sales were around $4.8 billion.
The No. 2 brand, Modelo Especial, sold $3.75 billion while Michelob Ultra generated $3.3 billion in sales.
“Her big miss was I don’t think she understood who the core Bud Light shopper was,” Williams said of Alissa Heinerscheid, the marketing executive behind the self-destructive campaign featuring transgender Dylan Mulvaney.
As Slay News reported, just before the campaign dropped, Heinerscheid trashed Bud Light’s customer base and vowed to turn the brand “woke.”
“When she came out with her comments, they were deemed as being derogatory, insulting, and juvenile,” Williams said.
“And the Bud Light drinkers said ‘Enough of that’.”
Former Anheuser-Busch president of sales and distribution, Anson Frericks, said:
“Anheuser-Busch has forgotten who it is accountable to.
“Its accountable to its shareholders.
“We’re a month into this controversy and the reason we’re still into this and still talking about it is Anheuser has not been clear about what Bud Light stands for.
“Traditionally it’s been an apolitical brand that did not get into politics.”
According to The New York Post:
A staggering sales hit for Bud Light is worsening with each passing week following an ill-fated marketing tie-up with transgender social media influencer Dylan Mulvaney — with the latest weekly figures showing a staggering 21% drop.
During the week ended April 22 — the most recent industry data available — Bud Light sales plunged 21% — accelerating from their 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.
Meanwhile beer volumes — the number of cases sold, whether in packs of 12, 18, or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.
GOOD ONE!!
What happened to “Don’t even bother, boycotts never work anyhow”?
My daughter drinks it. But she’s gay. And hates trans.
She just likes what she likes
She apparently thought that Bud Light was her personal Social Experiment Platform...........................
My thoughts as well.
.
You cant just get the
taste out of Your mouth!!!
You beat me to it. That’s exactly what I was thinking the goal here is to incrementally push everything in that direction
Here’s the way I see it, because the left is much better at incrementally further in their agenda than the right is, they’re going to see Bud Light sales as a temporary setback. They are betting that the sales will come back and that will mean they have move forward a couple more steps in their agenda.
If Bud Light sales don’t stay depressed for an extended period of time all the hoopla up to now won’t count for squat. As far as the people that are unhappy with Bud Light right now, you better say what you mean and mean what you say.
Another thought about forgiveness. When has an apology from a leftist or a leftist organization ever been sincere? Accepting an apology from Anheuser-Busch is bending over and grabbing your ankles
When you say Bud, you’ve said it all!
“Her big miss was I don’t think she understood who the core Bud Light shopper was,”
Oh, she understood perfectly.
She wanted to fundamentally TRANSform them.
Piss off about 80 million people in favor of a tiny weirdo minority (that doesn’t drink beer by the way) and these are the results you get.
Bud Light was always inclusive. Beer doesn’t care who drinks it. So when Heinysheit talks about inclusivity, she has no idea what she is saying.
She meant that those older White guys are being sent to the trash heap, and are being discounted. There are fewer and fewer of them, so to increase sales the idiot thought it would be a good idea to abandon those old Whiteys and convince a rapidly growing group that this beer is for them.
Those old Whiteys resented it, especially after years of loyalty were rewarded with a big middle finger.
So those old crackers stopped buying that beer. We’re serious this time. We’re tired of being fired or canceled for refering to people with their correct pronouns.
LOL - wouldn’t surprise me... out of touch with reality ‘birds of a feather’..
Cat Owners were miffed......................
“Bud Light is the bestselling beer in the US.”
Bud Light was the bestselling beer in the US. (fixed!)
Life is too short to drink sh!tty beer. White leftist broads are cancer. They are weak-minded and heartily embrace popular opinions without a second of thought. Under NO circumstances should a white leftist broad have any authority over anything politically, culturally, or socially important.
“I think she knew - I think she didn’t give a damn...”
It was her JOB to know! That’s what you get when you hire based upon D.I.E. [un]principles instead of on merit. You get a marketing manager who doesn’t know her customer base.
But you are correct. She didn’t give a flip!
Good now do another take-your-pick woke corporation. Conservative consumers can take them out one by one, including the addictive NFL, NBA etc.. etc. if they just would.
Mark Dice did a video on this. Budweiser already did that, a few years ago.
You’re also right - hiring based on “WOKE principles” is nuts. Bud Light deserves what’s happening...
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