Posted on 05/02/2023 8:19:15 AM PDT by Morgana
Well you have to hand it to them, they've created a market niche by making Bud Light the first beer for trans people.
Sure, consumers aren’t coming back, but is that because of politics or just because it’s a bad beer?
This is exactly my thinking. They have now made Bud Light into sissy f@ggot beer, and any man drinking it will be mocked as a sissy f@ggot.
You cannot associate a product like beer, which men generally drink together at a social setting, with being an effeminate sissyfied person. Men don't want other men to see them as weak and effeminate, and so they won't want other men to see them drinking it.
They would be mocked and their manhood challenged.
You cannot easily turn this around. Once you establish the association between this product and being a sissy, it is very hard to undo it.
As many have pointed out, this isn't a boycott, it's a brand shift. BL is down 26%, Coors Light and Miller Lite up 13% apiece. I may count on my fingers, but I can count.
I just saw a “tweet” highlighted on Twitchy that pretty much sums up A/B’s failure.
“It wasn’t a marketing campaign, it was an attempt to exercise the social influence they thought they had.”
That’s true.
On a side note: I did a search on FR to find the latest thread on Bud Light’s debacle in order to add this comment. Doing a search for “Bud” gave me a response of “no results”. LOL
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