Posted on 04/12/2023 3:43:24 PM PDT by Morgana
The Bud Light executive attempting to move the alcohol brand away from its 'fratty' image has appeared in old photos downing beer at a Harvard 'boozefest.'
Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and chugging bottles of lager.
The photos come straight from Heinerscheid's Facebook, under the album 'Isis Senior Reverse Initiation Scavenger Hunt,' before the business executive later deleted them.
The scavenger hunt appeared to be a part of the college's Isis club - which was created to be a safe haven for women. But the event, which was held to discuss 'the exploration of the scrotum professors,' was extended to men. The club was referred to as a 'haven of inebriated ditzes' by the school newspaper.
Several people were quick to call out the executive's hypocrisy after she said on a March 30 podcast that she wanted the Bud Light brand to move away from a fratty image and detract 'young drinkers.'
Heinerscheid, who is 39, would've been around 21-years-old when the photos were taken.
The executive, who was the president of the club in 2006, has been in hot water ever since Bud Light partnered with transgender Dylan Mulvaney for their latest campaign.
(Excerpt) Read more at dailymail.co.uk ...
Not any more.
People Change
“I don’t understand the article’s point. There is no inconsistency between Ms. Heinerscheid’s having been a drunk, dumb college student nearly 20 years ago and her now believing that Bud Light should market to audiences other than, or in addition to, drunk, dumb college students.”
I don’t get it either. Maybe some people just need to lash out. Doesn’t matter what they’re lashing out at.
I’m sipping a Bale Breaker Top Cutter IPA at the moment. At my grocery store the beer section consists of a 30 foot multilevel cooler, an adjoining double-sided set of shelves, and a walk-in cooler for the kegs and the peasants. That’s where they keep the Bud Light for anyone who still wants it. In the corner.
Bud Light changed it’s name to Tranny Fluid.
Bud Light is on its way to becoming the 8 track tape of the beer industry, for those of us that remember 8 track tapes.
Guiness stout in the can with the nitro charger. Much tastier than the bottled stuff.
Alaskan Amber is (was) my choice.
Bud might as well go full Monty now that they have committed to “Queer Beer”. Go for the other 56 genders and push the Queer Beer that satisfies the strangest among us.
That beer she is drinking doesn’t seem to be a Bud.
As has been said N times (where N is a large number), the ONLY standard of the left is a double one.
“People grow up.”
And she may have been like Kamala considering there may have been something in the condoms. She is a VP for the company just like Kamala and may have got there the same way.
wy69
Let me know if you find a good beer. Plan on doing a search this weekend.
You’re just lucky I didn’t mention the “Uranus Brewery.” Things would have really gone off the rails then.
“I am glad there were no digital cameras, cel phones, or social media when i was in college.”
Isn’t that the truth?!
Terrapin is good stuff.
Which one?
LOL,just paying him back for those beers he used to sneak from you.
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