Posted on 04/12/2023 3:43:24 PM PDT by Morgana
The Bud Light executive attempting to move the alcohol brand away from its 'fratty' image has appeared in old photos downing beer at a Harvard 'boozefest.'
Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and chugging bottles of lager.
The photos come straight from Heinerscheid's Facebook, under the album 'Isis Senior Reverse Initiation Scavenger Hunt,' before the business executive later deleted them.
The scavenger hunt appeared to be a part of the college's Isis club - which was created to be a safe haven for women. But the event, which was held to discuss 'the exploration of the scrotum professors,' was extended to men. The club was referred to as a 'haven of inebriated ditzes' by the school newspaper.
Several people were quick to call out the executive's hypocrisy after she said on a March 30 podcast that she wanted the Bud Light brand to move away from a fratty image and detract 'young drinkers.'
Heinerscheid, who is 39, would've been around 21-years-old when the photos were taken.
The executive, who was the president of the club in 2006, has been in hot water ever since Bud Light partnered with transgender Dylan Mulvaney for their latest campaign.
(Excerpt) Read more at dailymail.co.uk ...
“What is the FR fridge?”
How about a Deschutes Brewery Black Butte Porter or a Mirror Pond Pale Ale?
They should've double down and hired Brett Kavanaugh as a spokesperson.
Can we please not mention Butte in this conversation? ;-)
The guy in the track-and-field T-shirt looks so disconnected that like he was found in the scavenger hunt.
I don’t understand the article’s point. There is no inconsistency between Ms. Heinerscheid’s having been a drunk, dumb college student nearly 20 years ago and her now believing that Bud Light should market to audiences other than, or in addition to, drunk, dumb college students.
“Isis Senior Reverse Initiation Scavenger Hunt”.
IOW....they didn’t make the rush cut and became bitter GDIs.
She looks like the type that ended up in a frat brother’s bunk that night, then thumbing a ride home in the morning.
You are correct, but I doubt the mob will hesitate.
Xingu Black and Modelo. It’s my son’s but he probably won’t notice right away.
The fridge that has our stock of beer when we need one
I disagree with her promoting a man disguised as a woman and calling that “inclusive.” It just seems totally unrelated to her drunk, dumb past.
I am glad there were no digital cameras, cel phones, or social media when i was in college.
The ol’ ‘walk of shame”.
Where is the Dean Wormer meme?
I agree, I didn't get it. When I saw the first video of her I had her pegged as a Chardonay drinker or a cosmo girl. At least in the past she apparently did enjoy a cold one.
I have no idea either where the idea came from that Bud LIght is a frat boy beer???? Guys like John Rich?" yes, frat boys? And aren't Frat boys the young crowd she was aiming for????
Apparently she has cost AB over 4 billion dollars of market cap, so it will be fun to watch her career1
It is a daily mail article so the point of the article is to get clicks
Let me guess, this woke liberal POS won’t be fired, but she’ll be promoted.
As dumb as her campaign is, I’m not seeing a realistic connection here.
That was ~17 years ago. People grow up. Some make exceptionally stupid mistakes after growing up.
I enjoyed an ice cold “Sapporo Black Label” before dinner tonight ... nice Japanese style beer
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