Posted on 04/10/2023 6:03:54 PM PDT by Morgana
Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are 'spooked' by backlash after the company partnered with trans TikToker Dylan Mulvaney.
Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to a report from trade publication Beer Business Daily.
It comes as a video of a man claiming to be a merchandiser for an A-B affiliate went viral on Twitter as he lamented poor sales and the impact on his livelihood.
'I've never seen such little sales as in the past few days,' he said. 'When people don't buy this beer I don't make money and I can't feed my family,' he said.
The controversy arose when Mulvaney, 26, shared a on social media a can sent to her by Bud Light with her face on it. Objections emerged from conservatives, as well as musician Kid Rock, who shot cans of Bud Light in protest.
Beer Business Daily wrote in its report that it sought to unpack the backlash by considering things purely form 'a marketing and sales perspective' and 'ignoring the politics and social issues.'
'By Thursday afternoon, we had reached out to a handful of A-B distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,' it published on Monday.
It specified that data was limited and that the Easter weekend had disrupted consumer patterns, making it harder to spot trends.
'With the very limited data from a handful of wholesalers, it appears likely Bud Light took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets,' it published.
(Excerpt) Read more at dailymail.co.uk ...
BTT
I am going to steal that and use that in the future. Thanks.
Worse than either of those two things, it’s watery, disgusting beer.
“Sorry, guy, but I don’t want what you’re selling. bye.”
The company executives should be dragged behind a team of Clydesdales.
Classic Bud coming soon?
Boycott all Anheuser-Busch products. I doubt there are enough LGBTQ+ to make up for the loss.
Maybe they meant fudge packing?
I’m retired now, but I always HATED when people would use corporate gibberish. Most do it to feel like they’re part of the cool kids club, or to show off to their superiors. Makes it easy to spot the idiots, though, because the more they babble in corporatespeak, the dumber they undoubtedly are.
During meetings, I would sometimes reach my limit and remind people that “ask” is not a noun. They would all look at me like someone had just clubbed them over the head and they were trying to regain their senses. Misusing “ask” was my top pet peeve because it sounds particularly stupid. “What was the ask?”…Idiots. Is “request” too hard to pronounce?
Penis beer For trannys.
Anheuser-Busch You brought this on yourselves. None of your products will be bought by me. You made beer queer. Now FU.
This shakedown artist needs to start a nationwide movement organized as “End Woke, Inc. a 501(c) non-profit”. Pick a target. Hold it still, and attack.
Use the weapons of the left, on the left.
Randomly pick a large business. Then demand the business to:
- Drop ESG
- Fire all DIE employees
- End all green and climate change activities
- Rid themselves of woke
- Move manufacturing back to America.
One other thing, the targeted company needs to make a generous contribution of their free will to End Woke, Inc. to fund the next target. If these demand are not meet there will be a nationwide boycott.
The entire shakedown operation needs to be highly publicized so that other woke businesses will begin doing these things before being targeted.
We will have to see how this plays out over time.
So far their stock has dropped 2% over the last week. But the stock had been on a roll. Even with the recent drop Anheuser-Busch Busch stock is still up 9% over the last month.
The pain has to be sustained for a while to dent their stock.
I will never buy another Anheuser-Busch product. These reprobates are destroying our nation.
But but but… they are only doing this with an eye toward the future. Their future customers are finishing school and learning about the virtues of homosexuality and transgenderism.
ping
Woke Bud Light Vice-President of Marketing Alissa Heinerscheid is Budweiser Employee of the Month.
Alissa, for all you do, this Bud’s for you
https://www.youtube.com/watch?v=PqoBr9i1xJM
Alissa, watch that 1989 commercial 500 times. Mebe you will learn and understand. Then, mebe, you will get another Marketing job someplace else
PS, $5 says that commercial works today
Funny thing is most of them probably will not even become beer drinkers, preferring chai tea and the likes.
I’m shocked
Shot, like with a gun?
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