It was a cheap GM model car....................
It wasn’t cheap—it was sold under the Cadillac division.
General Motors’ market-segmentation strategy placed each of the company’s individual automobile marques into specific price ranges, called the “General Motors companion make program”. The Chevrolet was designated as the entry-level product. Next, (in ascending order), came the Pontiac, Oakland, Oldsmobile, Viking, Marquette, Buick, LaSalle, and Cadillac.