General Motors’ market-segmentation strategy placed each of the company’s individual automobile marques into specific price ranges, called the “General Motors companion make program”. The Chevrolet was designated as the entry-level product. Next, (in ascending order), came the Pontiac, Oakland, Oldsmobile, Viking, Marquette, Buick, LaSalle, and Cadillac.
And it worked, fairly well until the end of WWII, then German and British cars started making inroads into their market share, then the 60’s and the Japanese cars, now its South Korean cars. They better hope and pray the Chinese don’t......................