After Vows Of More Diversity, TV Commercials And Digital Ads Are Getting Whiter, Survey Says

Forbes ^ | January 26, 2023 | Jared Council

[nascarnation]

Peyton Manning seems to be EVERYWHERE, LOL.

[G Larry]

It depends on whether Ad Clients want increased sales or virtue signaling.....

Please note "virtue" in this sense, does NOT mean what it used to mean....

[Allegra]

I’m not a supporter of racism so I boycott the products that refuse to portray white people or have them playing idiots.

Same. And the Salvation Army has been practically begging me to come back with my donations after more than a year, but I delete their messages because they made it clear that I’m too white for them.

[pfflier]

Not on my TV.

[Allegra]

Peyton Manning seems to be EVERYWHERE, LOL.

LOL - is he still singing “Chicken parm, you taste so good” to the Nationwide jingle tune?

[nascarnation]

Plus he donated big bucks to name a children's hospital here in Indianapolis and he's on local adverts for it all the time.

[Angelino97]

Yeah, they have white actors and actresses being clueless, inept and/or abusive and needing schooled by the cool black guy/gal.

White women will sometimes educate white men. In a commercial for some bank or financial institution, this brainy white career woman was explaining finances to her clueless white husband.

That commercial ran endlessly in my area, but I actually forget the financial institution it promoted.

[patriot torch]

It needs to be referred to as “bidens war”

[Trumpette1954]

Article is full of bs. In our area, whites are not in a good many ads. These days blacks are the only people shown to buy and drive expensive cars. Buy Top brand makeup and skincare products. Are doctors and I swear every Hallmark movie has a black mayor and/or company boss (and usually they are black women). There has not been a real balance these days.

[mykroar]

I looked for the Bee headline; I’ll wait for their follow-up.

[joma89]

I expect the title is simply a lie.

[Myrddin]

Anyone remember when ER and "Walker, Texas Ranger" were putting out new episodes? I stopped watching TV when those series ended. My TV is simply a display device for my Bluray movies. I have zero interest in commercial TV. When I scan the latest DVD/Bluray offerings, I find 2 or 3 of interest each year. Most of it is recycled themes with substandard replacement cast members. No thanks.

[House Atreides]

“…non-Hispanic white people comprise 59% of the U.S. population, white actors accounted for 72.5% of people who appeared in TV and digital video ads in 2022, according to a study by Extreme Reach, a global marketing logistics company…”
********************************************************

I DON’T BELIEVE THIS 72.5% figure for one second… not for one millisecond.

[AbolishCSEU]

I go to the library and get DVDs such as “Man For All Season” etc. We just stream using Roku and watch documentaries such as “Can’t Pay We’ll Take it Away” and the series on controlled explosion demoltion.

[odawg]

That is strange. I hardly ever see white actors in commercials.

[KittyKares]

The reporter sure isn’t watching TV commercials in my area.

[Angelino97]

I swear every Hallmark movie has a black mayor and/or company boss (and usually they are black women

That was true even in the 1980s. Judges were often "tough as nails, no nonsense" black women.

And don't forget all the small town black sheriffs.

You can actually guess whether a small town sheriff is good or evil by his skin color. If a group of city folks enter a rural small town, especially in the South, and the sheriff is black, he's a good guy. If he's white, he's an evil sheriff and part of whatever wicked deeds are occurring in that town.

[Caipirabob]

We are a mixed ethnicity couple going on 26 years and my wife is sick of being preached to for the very thing we describe as “every gat dang day”.

[Political Junkie Too]

"Getting whiter" IS diversity now.

-PJ

[MayflowerMadam]

“white actors accounted for 72.5% of people who appeared in TV and digital video ads in 2022, according to a study by Extreme Reach”

That’s bulls—t!!