Posted on 01/08/2023 8:05:40 PM PST by anthropocene_x
The Great Depression changed the very nature of consumerism. The economy desperately needed stimulation — and consumer goods were one way to do it. It was around this period that advertising heavyweight Earnest Elmo Calkins laid out a selling strategy that came to define purchasing habits for the next century: “consumer engineering,” or how advertisers and designers could artificially create demand, often by making older objects seem undesirable.
Fast-forward a handful of decades, and now several generations of people are conditioned to buy the new thing and to keep replacing it. Companies, in turn, amp up production accordingly. It’s less so that objects are intended to break (functional planned obsolescence) but rather that consumer mindsets are oriented around finding the better object. But “better” doesn’t always mean long-lasting when companies are incentivized to produce faster and faster and faster.
For years, Apple opposed right-to-repair laws, claiming they would expose company secrets. Because their screws are proprietary, you need special equipment to open up a device. This meant swinging by the dreaded Genius Bar or an authorized third-party shop to fix a broken screen until 2021, when Apple announced it would finally sell the parts required to open (and therefore fix) a device following years of activism from folks like Gordon-Byrne and pressure from regulators. Apple’s products still remain some of the toughest to repair on your own, according to iFixit, but the company is not alone in opposing right-to-repair; Microsoft, Amazon, Google, Tesla, John Deere, and General Electric have all spent billions lobbying against right-to-repair laws.
(Excerpt) Read more at vox.com ...
I don’t doubt it at all. Apologies for the late response.
I hate front loading garbage washing machines—I don’t think they actually clean clothes. Speed Queen is good, though.
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