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Pepsi Taps Into 'Dirty Soda' TikTok Trend With Lindsay Lohan Drinking Pepsi Milk
Forbes ^ | Dec 1, 2022 | Brian Bushard

Posted on 12/03/2022 1:13:43 AM PST by nickcarraway

Pepsi tapped into a TikTok trend with a new campaign featuring actor Lindsay Lohan promoting “pilk,” or “dirty milk” an uncommon combination of soda and milk that’s been baffling consumers on TikTok in recent months — though its roots go back decades.

Pepsi launched the Christmas-themed campaign on Thursday with the hashtag #PilkandCookies.

The ad features Lohan, who is working on a Hollywood comeback with her Netflix rom-com Falling for Christmas, in which the former child actor is making her first lead performance in nearly 10 years following legal trouble around multiple DUIs.

In a statement Thursday morning, Pepsi Chief Marketing Officer Todd Kaplan said the idea behind the ad campaign comes as a response to the “dirty soda” TikTok trend—a mix of milk and Pepsi repopularized last year by GenZ singer Olivia Rodrigo, who posted herself drinking the concoction.

The drink, however, is far from new—with Laverne on Laverne & Shirley drinking milk Coke as a comfort drink during the show’s run in the 1980s, and some restaurants and ice cream stands referring to the mix of Coke and vanilla ice cream as a “brown cow.

(Excerpt) Read more at forbes.com ...


TOPICS: Computers/Internet; Food; Weird Stuff
KEYWORDS: milk; pepsi; tiktok
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1 posted on 12/03/2022 1:13:43 AM PST by nickcarraway
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To: nickcarraway
Pepsi and Milk was Laverne's original idea.

How dare they culutrelly appropriate that.

I tried it once, and I said, meh.

2 posted on 12/03/2022 1:23:03 AM PST by DallasBiff (Kamala is not the sharpest knife in the drawer)
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To: DallasBiff

They mention it in the article.


3 posted on 12/03/2022 1:26:09 AM PST by nickcarraway
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To: nickcarraway

Well this dip sh!t writer got it wrong. It was the late 70’s when Laverne & Shirley were at their peak.


4 posted on 12/03/2022 1:41:23 AM PST by DallasBiff (Kamala is not the sharpest knife in the drawer)
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To: nickcarraway

Next up dirty Smirnoffs


5 posted on 12/03/2022 2:44:49 AM PST by DainBramage
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To: nickcarraway

Coke with vanilla icecream is a coke float.


6 posted on 12/03/2022 3:53:49 AM PST by Trumpet 1 (US Constitution is my guide.)
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To: DallasBiff

Yep. Taking Levern’s idea. Screw them!


7 posted on 12/03/2022 4:09:16 AM PST by napscoordinator (Trump/Hunter, jr for President/Vice President 2016 democratic )
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To: nickcarraway

Before coffee was a drink I considered, that convenience store morning stop with the work crews, my beverage was a 16 oz bottle of RC with a couple of creamers (half & half). The RC could not be full as the reaction of the creamer with the cola was a little frothy.


8 posted on 12/03/2022 4:11:51 AM PST by Clutch Martin ("The trouble ain't that there is too many fools, but that the lightning ain't distributed right." )
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To: DallasBiff
I tried it once, and I said, meh.

Try it with chocolate milk.

9 posted on 12/03/2022 4:21:12 AM PST by BlackbirdSST (Trump WON!!! He will win 2024!)
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To: DallasBiff

I wonder how many of us tried it?

It wasn’t bad but wasn’t worth doing again.

hahaha proof in the power of the boobtube


10 posted on 12/03/2022 4:21:35 AM PST by Irenic
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To: nickcarraway

...uncommon combination of soda and milk that’s been baffling consumers on TikTok in recent months

It is little more than a pre-melted version of an ice cream float or ice cream soda.


11 posted on 12/03/2022 5:14:14 AM PST by Flick Lives (Cui bono)
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To: Trumpet 1; nickcarraway

Coke with vanilla ice cream is a coke float.

totally ... and we adored them as youngsters, which was a gazillion years ago ... nothing new under the sun ...


12 posted on 12/03/2022 5:19:08 AM PST by catnipman (In a post-covid world, ALL "science" is now political science: stolen elections have consequences)
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To: nickcarraway

My dad says mixing soda pop and ice cream was a thing when he was young. Basically homemade ice cream soda, just not mixed by a qualified pharmacist.


13 posted on 12/03/2022 5:19:41 AM PST by Buttons12 ( )
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To: DainBramage

14 posted on 12/03/2022 6:33:04 AM PST by gundog ( It was a bright cold day in April, and the clocks were striking thirteen. )
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To: Buttons12

No point being a kid if you can’t blow bubbles in your root beer float with a straw.


15 posted on 12/03/2022 6:50:40 AM PST by gundog ( It was a bright cold day in April, and the clocks were striking thirteen. )
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To: nickcarraway

When I was younger, I used to drink coke with a little milk in the glass. Didn’t know it was a thing.


16 posted on 12/03/2022 6:53:48 AM PST by redangus
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17 posted on 12/03/2022 7:04:11 AM PST by Rio
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To: Trumpet 1

A&W Rootbeer with vanilla ice cream beats a Coke Float any day.

Peanuts in an ice cold RC Cola is the thing on a hot lazy summer day.

They can keep those milk things.


18 posted on 12/03/2022 7:15:20 AM PST by bgill
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To: nickcarraway

19 posted on 12/03/2022 7:16:43 AM PST by Bratch
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To: bgill

Near H. Roe Battle Scout Camp in Missouri there is a store with a Peach Niehi Float tradition that has been around for perhaps 50 years.


20 posted on 12/03/2022 7:26:07 AM PST by KC Burke
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