Why M&M’s Rebrand Should Drive CEOs To Ask Their Marketers 5 Critical Questions (Halloween is coming..shop accordingly)

forbes ^ | Jan 21, 2022 | Kimberly A. Whitler

[Larry Lucido]

These may be available at Aldi's. Not sure.

[GOPJ]

Bored white liberal 'elites' want to feel more important than other bored white liberal 'elites'. They've run out of country club, yacht club, amazing European and Asian Hotel and Restaurant Experience - and want to 'make it up the next rung'...

The "save the world and make history' rung. The ultimate "I'll be looked up to "rung".

Nutty 'climate change' kooks are so yesterday. As much as they wish temps would really go up - they're not going up dramatically.

So we're stuck with left-wing extreme political rantings to sell candy - stupid philosophy based on today's shallow poorly thought out hysteria, pity party reasoning and dependency...

Oh well, I still like M and M's... and will continue to buy them. Too bad snarky little kids M and M's with sexy green M&M's weren't good enough.

What the Mars family is best known for is creating wonderful candy, not letting the candy degrade with cheaper ingredients, having total integrity within their production practices and clean plants and being a wonderful American company. Wish they could promote those values... the values their company was founded on.

[Larry Lucido]

Here we go. Choc Ums with peanuts.

[dljordan]

” the brand’s commitment to inclusion and global belonging”

What the hell is ‘global belonging’? Will we never be rid of these people so we can just live our lives?

[Deaf and Discerning]

I knew a kid who tried to put M&M's in alphabetical order.

I also learned why blondes hate M&M's. They're too hard to peel.

[HeadOn]

I bet there are a few here who remember “Teletubbies”. Stupid no matter what... But, remember Jerry Falwell calling out the purple one with a deep voice and a purse? If he were alive, I’d write him an apology note for what Americans said about him...

[HeadOn]

Did you hear about the blonde who was throwing away the defective M&M’s? They had W’s on them.

[HeadOn]

Just noticed - this was published in January! I don’t remember seeing a purple one... It’s been 8 months - am I that disconnected from live advertising?

[bagster]

Haha. "Global belonging". There's a new one.

[bagster]

Purple was modelled after Obama's lips and in the spirit of global belonging.

[achilles2000]

No, it’s just a psyops to convince you of that.

[achilles2000]

Where can you find these?

[Larry Lucido]

I’ve never seen them but it looks like Aldi’s may have their own brand. I’m going to keep my eye out for them.

[Billthedrill]

It’s advertising copy. The field has been thoroughly saturated with woke fools more interested in pushing a social agenda than selling soap.

[Hegemony Cricket]

Dang it- is there an American chocolate maker who is not woke? Hate this...

[Songcraft]

And everyone thought Skittles were the fruity ones!

      

[GizzyGirl]

They are getting too expensive anyway, will gladly give them up for good! Consider us done!

[Neverlift]

Melts in your butt, not in your hand.

[SamAdams76]

All this fuss over a manufactured, highly-processed confectionary with virtually zero nutritional value that is, and always has been, toxic to your body. It also rots out your teeth and makes you fat.

Ingredient List Milk Chocolate (Sugar, Chocolate, Skim Milk, Cocoa Butter, Lactose, Milkfat, Soy Lecithin, Salt, Artificial Flavors), Sugar, Cornstarch, Less Than 1% - Corn Syrup, Dextrin, Coloring (Includes Blue 1 Lake, Red 40 Lake, Yellow 6, Yellow 5, Red 40, Blue 1, Blue 2 Lake, Yellow 6 Lake, Yellow 5 Lake, Blue 2), Gum Acacia.