Posted on 08/19/2022 10:44:56 AM PDT by grundle
Nike is facing a wrongful death lawsuit, filed by a grieving mother, whose son was murdered during a violent incident over a pair of shoes.
In the filing, the woman claims on August 11, 2021, her 26-year-old son was working at the store during a Nike shoe release event. At the time, a raffle was being held to determine who would get the new shoes, a pair of Nike "Dunk Low" sneakers. On that day, the mother says her son died at his workplace, "attempting to defend his girlfriend and coworker from a group of violent men at a Nike release raffle event."
The victim -- Jayren Bradford -- was reportedly coming into work that day when he "witnessed an altercation." A group of male customers was at the raffle booth, "appearing to be angry about something with their raffle tickets." His girlfriend, and coworker, was working the event at the booth, "without any form of security and without any type of training on how to deal with this type of violence." The lawsuit states, "Worried for his girlfriend, the employee approached the booth attempting to diffuse the situation. However, this group of male customers shifted their aggressive energies to (him), which ultimately led to the shooting."
The victim's mother says this isn't a new issue in the United States. "This type of violence -- known as 'sneaker violence' by the mainstream media in the last few decades -- is not uncommon at shoe release events for Nike and other big brands," she said. Adding, "this phenomenon plagues young people, especially those of color. In 2015 alone, a staggering 1,200 young American's died because of violence surrounding shoes like Nike Air Jordan and other popular, high-demand/low volume releases, which are destined to create relentless desirability.
(Excerpt) Read more at yahoo.com ...
everyone is responsible, except the shooter.
Just another rumble in the jungle.
“i guess if one can go after gun shop owners, nike is not immune...”
We need to ban sneakers of war!
It is Nike’s fault that they overpromised and drove the price of a $5 product to produce. People will KILL for something that is really a less quality shoe than Skecher or New Balance.
Doesn't make it any less insane.
Is this another euphemism for "black male violence" that we can start using?
The victim's mother says this isn't a new issue in the United States. "This type of violence -- known as 'sneaker violence' by the mainstream media in the last few decades -- is not uncommon at shoe release events for Nike and other big brands," she said. Adding, "this phenomenon plagues young people, especially those of color. In 2015 alone, a staggering 1,200 young American's died because of violence surrounding shoes like Nike Air Jordan...
So, sue Michael Jordan, and maybe those Asians who get paid pennies to make them.
This is like suing the federal government for printing money after someone gets shot in a bank robbery.
I’ve never heard of “sneaker violence”. It snuck up on me.
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