They operate the same way if you want the Birkin handbag from Hermes
Correct.
They want the right people wearing their products.
Rolex came to my IDF unit 20 years ago and gave us free watches with NATO bands (I was given a stainless Daytona) bc they liked photos of pilots with their watches.
Still use it everyday. Fantastic timepiece.
You’re right! My daughter has had three Birkins and it took many trips to Hermes to even see one. (I think it’s insanity to spend 15K on a purse.) She uses them for a year or so and then sells them for 14500, so the 500 per year makes it a bit more palatable.