Correct.
They want the right people wearing their products.
Rolex came to my IDF unit 20 years ago and gave us free watches with NATO bands (I was given a stainless Daytona) bc they liked photos of pilots with their watches.
Still use it everyday. Fantastic timepiece.
Wow, that’s cool!
My son inherited my grandfather’s from the 50’s. Still looks good and runs great. Just a cleaning and band replacement through the years.
https://www.youtube.com/watch?v=b9Y4bmbh1KY&t=224s
Above is a great story with a Vietnam Vet on the Auction Roadshow about his purchase of his Rolex during the war.