this film is rumored to cost 200 million.
50 million box is not peanuts. I dont really call that a flop. It will probably break even
I think the previous one opened at 240% of this.
I read that the rule of thumb is that the break even point for a film is twice the budget, so $400 million is the goal for Lightyear.
Disney will lose money on it. Might even see additional losses if Disney+ subscribers leave the way Netflix subscribers did after the Cuties fiasco. Investors may also bail when they see Disney is more concerned about spending money on activism than returning profits.
“50 million box is not peanuts”
It is not a flop for a Rom Com. It is for a 200 million Toy Story movie. I suspect you are right though, it will probably break even eventually. It may be difficult because a lot of countries are refusing to run it as is.
When you add in marketing, the cost was likely closer to $400m, so $57m for a grand opening weekend or a heavily promoted, and highly anticipated addition to an incredibly high performing franchise is exceptionally sad.
No its a bomb. It will need a minimum of 450 million to break even, maybe more. Not going to happen.
Studios don’t make movies to break even. They make them to make money. And due to the somewhat nebulous Hollywood accounting practices what constitutes “break even” is anybody’s guess.
CC
Probably not.
The general rule of thumb is that a movie must gross at least two times the production plus marketing costs to break even. For a major motion picture, marketing costs add an additional 50% to the production cost. So, if the total production cost of Lightyear was $200 million and the total marketing cost is an additional $100 million, then to break even it will have to gross at least $600 million.