> They went “woke” a while back.
Didn’t know. I never did buy any.
My BIL made some for us once, and I wasn’t impressed.
I favor Pete’s.
“I favor Pete’s..”
The best, ever. Alfred Peet started roasting coffee in Berkeley in 1966 and today Peet’s is still the best. Starbucks purchased Peet’s company in 1985 but left it alone, since Jerry Baldwin learned from Alfred before opening his Starbucks in Seattle in 1971. Starbucks has poor quality which is not a secret. And Costco got Starbucks started by placing it in all the stores in the 1970’s.
BRC sounds like a typical gimmick: all sizzle and no steak.