Posted on 04/25/2022 10:09:56 AM PDT by nickcarraway
When Tom Radcliffe owned three Carmel-area pet stores, customers would often complain about how finicky their cats were. “They’d say, ‘My cat doesn’t like tuna, my cat doesn’t like chicken,'” said Radcliffe. “I thought, ‘Why don’t they make cat food out of mice?’ Cats eat mice. Ask Tom and Jerry.”
Now, after selling his stores and enlisting some expert help – including friends’ cats and animal nutritionists with Ph.D.s – Radcliffe is making cat food out of mice. In the process, he catapulted himself during a shaky pandemic economy to the forefront of what appears to be a burgeoning business opportunity. And his canned product, Mouser, has just become available around the Bay Area.
A month after its commercial launch, Mouser is for sale in pet and feed shops in California, Arizona and Nevada, and Radcliffe expects to expand to Oregon, Washington and Idaho as early as next month.
At Pets and More in Campbell, one of numerous Bay Area stores that have just started carrying Mouser, manager Erin Lee said customers have reacted to the product with surprise – and interest. “They pick up a can or two,” Lee said. “Right now it’s more of a novelty, but I don’t think that’s a bad thing. Their cats like it.”
Radcliffe, 55, started building his self-funded business just before the pandemic and has had to navigate regulations and nutritional standards, along with distribution and supply chain issues. “I feel like a mouse in a maze,” he said.
(Excerpt) Read more at mercurynews.com ...
Neighborhood cats here in NE Florida seem to enjoy eating anole’s (little lizards that look like the GEICO gecko). They are everywhere and easy to catch.
If my cat didn’t eat fish, chicken canned or soft food I’d open the front door and tell him to fend for himself....
Next week it will be Mink and Chinchilla. That should gets some liberal heads exploding.
I’m sure PETA, the renowned animal killers, will be fine with it though.
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