Not trying to be argumentative however I don’t think any of those model names have ever crossed over from car to truck etc. Like ford’s doing with maverick.
I get the whole horse theme thing but maverick was a bad marketing move IMO.....just my 2 cent
The original Maverick was Ford’s least expensive car until the Pinto came out.
The truck version is the least expensive truck in their stable.
They have more orders than they can fulfill in a timely manner, and have stopped taking new orders because they have at least a 6 month backlog.............
The truck is being marketed to people who have never seen a Maverick car, or even heard of one. Considering that Ford is sold out until next year, and has stopped taking orders, I don't think the name is a hinderance.