Posted on 02/10/2022 12:09:57 PM PST by ImJustAnotherOkie
The Milton Keynes outfit will henceforth be known as Oracle Red Bull Racing, with the US-based company following on from Infiniti - who had the title deal from 2013 to 2015 - and Aston Martin, whose name was incorporated from 2018-2020.
Honda was added to the end of the team name only for the 2021 season.
Oracle first joined Red Bull last March in what was announced at the time as a multi-year deal, and which has now been upgraded.
Since 2013 Oracle has also been the sole title sponsor of America's Cup contender Team USA, owned by company founder Larry Ellison, having previously shared the role with BMW.
Red Bull insists that the use of Oracle Cloud Infrastructure had a direct impact on Max Verstappen's successful 2021 title campaign by increasing the number of strategy simulations run by 1000 times, and by improving their accuracy by 10 times.
The team says that this season it will have "expanded use of Oracle Cloud across its most significant areas of operation including analytics-based race strategy, optimised engine development, AI and machine learning-powered driver training and a tailored fan experience".
The intention is to further ramp up the team's simulation power by increasing the speed of sims and expanding both the "volume and variety" of data that is analysed.
OCI will also be used by Red Bull Powertrains as it gears up for the 2026 regulations via modelling of the combustion chamber of its new engine.
"Oracle Cloud enabled us to make race day decisions that helped Max Verstappen win the 2021 drivers' championship," said team boss Christian Horner.
"Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort.
"Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage."
The team intends to expand its fan engagement platform, the Red Bull Racing Paddock, which has already given out 35,000 digital rewards.
Red Bull marketing boss Oliver Hughes said the deal will "enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy.
"We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action, and Oracle's world class innovation and technology will help us achieve that goal."
Press release from Oracle.
Fantastic Applied Tech story.
New season, new challenges
Oracle Red Bull Racing faced a big question heading into 2022: How do you top one of the most thrilling Formula One seasons of all time? Drivers Max Verstappen and Sergio Pérez collected 23 podium finishes in 22 races, and Verstappen was crowned F1 Drivers’ Champion after a season-long duel with rival Lewis Hamilton.
Determined to build on their success, Oracle and Red Bull Racing enhanced their partnership for the 2022 season, including use of Oracle Cloud Infrastructure (OCI) for analytics-backed race strategy. “Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship,” says Christian Horner, Oracle Red Bull Racing team principal and CEO. In addition to strategy, the partnership will apply Oracle Cloud technologies across Red Bull Racing’s operations, helping the team optimize engine development, enhance training for up-and-coming drivers using AI and machine learning, and engage with fans in new ways.
During its championship season, the team’s engineers used OCI to run billions of computer simulations to prepare their race strategies and to help them make real-time decisions during the races, such as when to make a pit stop to change tires. In 2022 OCI will let Oracle Red Bull Racing cost effectively run more simulations faster, and expand the variety of data the team can model and analyze.
The 2022 season also brings a new car design and regulation changes for all F1 teams, changes meant to allow for more passing and more exciting races. Teams will need to quickly learn a lot about how the new cars perform and factor that into their strategies, a challenge that OCI-powered computer simulations will support on race day and in the preparations before it. “Always in the end, this comes down to a human being making a decision, but that decision gets informed with more accurate data,” says Guillaume Cattelani, chief engineer of technology and analysis tools for Oracle Red Bull Racing and Red Bull Technology. “So, becoming a master at modeling and execution in real time is an advantage.”
Expanding a racing partnership
The partnership between Oracle and Red Bull Racing will let race strategists and engineers assess a greater variety and volume of data even faster. By containerizing the team’s simulation application and running it on OCI’s Arm-based virtual servers, the team last year accelerated simulation processing speeds by 10X, giving race strategists more time to make the right call. The team also increased the number of strategy simulations it could run by 1,000X compared with on-premises systems used in the past. Meantime, OCI significantly reduced the cost of those simulations, enabling the team to improve performance on the track while keeping within F1’s stringent spending regulations. “Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort,” Horner says.
The partnership will also expand the use of technology to build a closer connection with fans. Oracle and Red Bull Racing last season launched The Red Bull Racing Paddock, a loyalty platform that drove a 9X increase in membership sign-ups. Powered by Oracle CrowdTwist Loyalty and Engagement and OCI, The Paddock provides a direct line of communication between fans and the team, letting fans last season submit thousands of questions to the team and redeem 35,000 digital rewards. Additions in 2022 include the ability for fans to create user-generated content and personalize the information they receive to suit their interests.
More Red Bull innovations
Red Bull runs one of the world’s most successful driver-development programs—7 of the 20 drivers who will be on the grid to start the 2022 season are graduates of the Red Bull Junior program. Oracle is partnering with Red Bull Advanced Technologies on projects that will apply AI and machine learning to racing video and other data, allowing junior drivers to better understand how data can help them fine-tune their driving styles to reduce lap times.
Oracle also is working with Red Bull Powertrains to develop the next generation of F1 engines, set to debut in 2026. Red Bull Powertrains will use OCI to optimize modeling of a new engine combustion chamber to reduce costs while improving performance.
Lastly, the creation of Oracle Red Bull Racing eSports marks the evolution of a partnership in one of the world’s fastest growing sports industries, electronic sports. Taking a cue from the real-world team, the eSports division will use OCI-powered analytics to help drivers optimize car setup and improve race strategy, and to provide training that can help them improve their lap times on any virtual track, in any simulated weather.
These kinds of creative, industry-changing uses of technology help explain why Oracle was eager to expand its partnership with Red Bull Racing. “Red Bull Racing has been more committed to using technology to gain an edge than any other F1 team, and it is paying off,” says Ariel Kelman, Oracle executive vice president and chief marketing officer. “Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, creates the most exciting fan experience in sports, and can help define the future of F1.”
Fantastic Applied Tech story.
New season, new challenges
Oracle Red Bull Racing faced a big question heading into 2022: How do you top one of the most thrilling Formula One seasons of all time? Drivers Max Verstappen and Sergio Pérez collected 23 podium finishes in 22 races, and Verstappen was crowned F1 Drivers’ Champion after a season-long duel with rival Lewis Hamilton.
Determined to build on their success, Oracle and Red Bull Racing enhanced their partnership for the 2022 season, including use of Oracle Cloud Infrastructure (OCI) for analytics-backed race strategy. “Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship,” says Christian Horner, Oracle Red Bull Racing team principal and CEO. In addition to strategy, the partnership will apply Oracle Cloud technologies across Red Bull Racing’s operations, helping the team optimize engine development, enhance training for up-and-coming drivers using AI and machine learning, and engage with fans in new ways.
During its championship season, the team’s engineers used OCI to run billions of computer simulations to prepare their race strategies and to help them make real-time decisions during the races, such as when to make a pit stop to change tires. In 2022 OCI will let Oracle Red Bull Racing cost effectively run more simulations faster, and expand the variety of data the team can model and analyze.
The 2022 season also brings a new car design and regulation changes for all F1 teams, changes meant to allow for more passing and more exciting races. Teams will need to quickly learn a lot about how the new cars perform and factor that into their strategies, a challenge that OCI-powered computer simulations will support on race day and in the preparations before it. “Always in the end, this comes down to a human being making a decision, but that decision gets informed with more accurate data,” says Guillaume Cattelani, chief engineer of technology and analysis tools for Oracle Red Bull Racing and Red Bull Technology. “So, becoming a master at modeling and execution in real time is an advantage.”
Expanding a racing partnership
The partnership between Oracle and Red Bull Racing will let race strategists and engineers assess a greater variety and volume of data even faster. By containerizing the team’s simulation application and running it on OCI’s Arm-based virtual servers, the team last year accelerated simulation processing speeds by 10X, giving race strategists more time to make the right call. The team also increased the number of strategy simulations it could run by 1,000X compared with on-premises systems used in the past. Meantime, OCI significantly reduced the cost of those simulations, enabling the team to improve performance on the track while keeping within F1’s stringent spending regulations. “Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort,” Horner says.
The partnership will also expand the use of technology to build a closer connection with fans. Oracle and Red Bull Racing last season launched The Red Bull Racing Paddock, a loyalty platform that drove a 9X increase in membership sign-ups. Powered by Oracle CrowdTwist Loyalty and Engagement and OCI, The Paddock provides a direct line of communication between fans and the team, letting fans last season submit thousands of questions to the team and redeem 35,000 digital rewards. Additions in 2022 include the ability for fans to create user-generated content and personalize the information they receive to suit their interests.
More Red Bull innovations
Red Bull runs one of the world’s most successful driver-development programs—7 of the 20 drivers who will be on the grid to start the 2022 season are graduates of the Red Bull Junior program. Oracle is partnering with Red Bull Advanced Technologies on projects that will apply AI and machine learning to racing video and other data, allowing junior drivers to better understand how data can help them fine-tune their driving styles to reduce lap times.
Oracle also is working with Red Bull Powertrains to develop the next generation of F1 engines, set to debut in 2026. Red Bull Powertrains will use OCI to optimize modeling of a new engine combustion chamber to reduce costs while improving performance.
Lastly, the creation of Oracle Red Bull Racing eSports marks the evolution of a partnership in one of the world’s fastest growing sports industries, electronic sports. Taking a cue from the real-world team, the eSports division will use OCI-powered analytics to help drivers optimize car setup and improve race strategy, and to provide training that can help them improve their lap times on any virtual track, in any simulated weather.
These kinds of creative, industry-changing uses of technology help explain why Oracle was eager to expand its partnership with Red Bull Racing. “Red Bull Racing has been more committed to using technology to gain an edge than any other F1 team, and it is paying off,” says Ariel Kelman, Oracle executive vice president and chief marketing officer. “Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, creates the most exciting fan experience in sports, and can help define the future of F1.”
complements of ImJustAnotherOkie
Who is doing the Red Bull power plants now that Honda is gone?
They previously had Renault engines.
On a side note, Christian Horner is insufferable.
Ought to be an interesting season. Saw an article a few weeks ago that said drivers and crews must be vaxxed.
https://duckduckgo.com/?q=f1+drivers+crews+vaccine
Roll your own with some Honda assistance early on.
Red Bull is actually taking over the Honda engines and running them through their Powertrains division until 2026, when they’ll have their own design ready (hopefully).
So, basically Honda, but their now responsible for them.
Hard to deny about Horner, but Toto is even more so. Gotta love Guenther Steiner in any case.
Oracle just had an online virtual session on Analytics and machine learning based on what they were doing with the Red Bull racing team.
Non-Linear Programming is bizarre.
You have a few drivers who are woke. To me that’s what this last season was about, especially the last part of the season.
The Woke’s played dirty but got paid back.
ugly stuff
Yeah, I know, gas engines, woke overlords and such.
Maybe Red Bull should get into the auto mfg biz.
I would say based on Netflix that Horner and Toto Wolff are stone cold killers...pretty evenly matched.
It could work, there's always a market for high end supercars and Red Bull now has a lot of engineering cred. I wonder if outfits like McLaren actually make any money off the road car biz?
i’m still at a loss as to how they could have steppd on their crank like that when last paired wi McLaren only to figure it out after they split!
I do like Steiner. Poor man is cursed with bottom level cars
One of those “Had I known” moments...
Saw a show on Modern Marvels the other day about big machines. The machine was the hoist for landing and launching mega-boats. They had a Boat that was going back in the water, a 600 passenger ride. Then they said that the owner was Larry Ellison founder and president of Oracle.
I heard that name and it clicked way back in My little peabrain, after a few seconds of Brain Archives it sunk in.
Back in the 80’s when I had my Jaguar & Rolls Royce shop I got a call from a Friend that worked for Dell and he was with a client and asked if I could help ? I said if I can of course I will. He told Me that the Driver’s window was stuck open. I told him to come over and let’s get it inside and We’ll figure it out. In the middle of the monsoon rain storms that were in the forecast all week.
Because the dealer couldn’t fix the window that day or even store the car inside until they were able to repair it. The dealership was going to let it sit outside.
I gained work on a mid 70’s Corvette Convertible as well.
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