In other words,
Posted on 02/06/2022 9:11:32 AM PST by mylife
ST. LOUIS — Anheuser-Busch will debut its first zero-carb beer this week. The brewery needs it to be a winner.
Bud Light Next is a pale champagne in color, fizzy like seltzer, just 80 calories, and a world of hope for A-B.
The company is counting on it to bring back younger drinkers who have flocked to seltzers and spirits, and, perhaps, lead the world’s largest brewer out of a tough decade. Revenues are flat. Market share is crumbling.
Now it’s trying again. And Anheuser-Busch is pulling out all the stops to make it work: The new beer is rolling out with an ad in the Super Bowl, America’s biggest stage.
“This is a big bet,” said Benj Steinman, president of trade publication Beer Marketer’s Insights.
It’s a moment 10 years in the making. .
There was just one hang-up. Much of what a drinker tastes in a beer is the flavor and mouthfeel of unfermentable polysaccharides — or carbs — said Matt McCarroll, director of the fermentation institute at Southern Illinois University Carbondale. Subbing them out and keeping the beer tasting like beer was a tall assignment.
Or, as Peacock said: “It’s very hard to do.”
But after 10 years and 130 prototypes, the brewers think they’ve nailed it. The result is a very, very light beer, which smells of fruit, fizzes — but not too much — and blurs the line between beer and seltzer.
Anheuser-Busch isn’t exactly handing out the formula for what’s inside — the only hint is a note on the can saying it contains “natural flavors and fruit juice for color.”
‘A risky move’But the bigger mystery is whether it will sell.
(Excerpt) Read more at stltoday.com ...
LOL!!!
Alcohol is not a carb although it does have caloric value. Technically it is converted to sugars by liver enzymes in the body making it carbs but it isn’t really carbs until that happens.
And proven to make you smarter too.
Ah, amber-colored soda water.
So all the calories are from protein?
It made Bud Wiser.
So all the calories are from protein?
some say it is technically not a carbohydrate which in simple form is a sugar.
Some say alcohol is a modified carbohydrate.
Some say it acts more like a fat.
Miller Lite was my previous beer and I do probably like it better. But after continuing on with the ultras, my taste adapted to it.
Yuengling? PITTSBURGH beer! lol. I dunno. Maybe. Lol. Thank you.
Sorry for my incoherent post. My grandson is crawling all over me.
Yuengling is headquartered in Pottsville, PA. They are family owned and the oldest brewery in the country.
How can it be “no carb”? No alcohol?
Spitfire Kentish Ale. Malted barly, bitter kentish hops, water. That’s it.
Its either that or Guinness Jamaican Porter.
Why people deny their tongue and drink pisswater is beyond me. If you like a lighter drink try London Pride IPA.
You only go through here once, you shod enjoy it.
From the makers of budwiser?
No way, all they make is swill.
If they are having a hard time, try learning from all the craft brewers that seem to be doing great.
In other words,
FAIL!!
This already exits. It is called Hops Water. Oddly enough, if you are dieting, it isn’t really bad… but it ain’t beer.
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