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NewsGuard- How advertising on credible news increasesreach, efficiency, and performance
NewsGuard ^ | May 01, 2021 | Staff NewsGuard

Posted on 01/27/2022 5:39:26 AM PST by ptsal

Avoiding misinformation and supporting journalism isn’t just about brand safety or corporate responsibility. New data, from an IPG Mediabrands client launch, shows NewsGuard’s data for responsible inclusion of news leads to major improvements in campaign performance metrics.

(Excerpt) Read more at newsguardtech.com ...


TOPICS:
KEYWORDS: censor; ministryoftruth; minitrue; newsguard; school; teachers
Selected Key Findings: Avoid Misinformation and Achieve Greater Efficiency

    Until now, digital advertisers concerned about ad placements on unreliable news have been stuck between two bad choices: Either risk ad placements

    Based on NewsGuard’s data, the brand removed numerous unreliable sites from its allow list and added thousands of new, highly trusted local and national news sources. on misinformation sources or block credible news with overly broad keyword-based solutions

    As COVID-19 misinformation began to spread in 2020, the problem became more acute and urgent for many advertisers.

    NewsGuard partnered with IPG Mediabrands and a top programmatic advertiser to test a new solution to the problem: Using NewsGuard’s journalist-curated news source credibility ratings dataset to expand the brand’s “Allow List,” including previously excluded news sources with high NewsGuard trust scores based on nine journalistic criteria.


1 posted on 01/27/2022 5:39:26 AM PST by ptsal
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To: ptsal; generally; bitt; ransomnote

NewsGuard—The Social Impact Report:::
https://www.newsguardtech.com/wp-content/uploads/2022/01/NewsGuard-Social-Impact-Report-1.21.22.pdf


2 posted on 01/27/2022 5:40:25 AM PST by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
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To: ptsal

So I clicked on the link and I have absolutely no idea how this product helps me.


3 posted on 01/27/2022 5:41:24 AM PST by JonPreston (Q: Never have so many, been so wrong, so often)
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To: ptsal

American Federation of Teachers partners with NewsGuard

https://www.aft.org/press-release/aft-partners-newsguard-combat-misinformation-online

Yep, this is in the news.

Historical reference right here on Free Republic
https://freerepublic.com/focus/f-news/4032934/posts


4 posted on 01/27/2022 5:42:14 AM PST by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
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To: ptsal

Every single day we get more and more Soviet.


5 posted on 01/27/2022 5:42:34 AM PST by Lazamataz (He who does, does not talk. He who talks, does not do.)
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To: JonPreston
No problem, the news directed towards you will be filtered and gathered by teams of teachers and the little charges, the students.
/do I need a "sarc" tag?
6 posted on 01/27/2022 5:45:02 AM PST by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
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To: ptsal

Adblockers are the unsung technological heroes of the internet. If you aren’t using one, you’re part of the problem.


7 posted on 01/27/2022 5:45:29 AM PST by Houserino
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To: Lazamataz

Good morning, Laz.


8 posted on 01/27/2022 5:45:59 AM PST by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
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To: ptsal

Another outlet of the Ministry of Propaganda.


9 posted on 01/27/2022 5:51:58 AM PST by Lurkinanloomin ( (Natural born citizens are born here of citizen parents)(Know Islam, No Peace-No Islam, Know Peace)
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To: ptsal

“NewsGuard’s journalist-curated news source credibility ratings dataset…”

There is no license, degree, or basic requirement of any sort needed to be a “journalist.”


10 posted on 01/27/2022 5:52:13 AM PST by ConservativeMind (Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
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To: ptsal

Supporting journalism: They can kiss my ass.

Journalism has destroyed itself by willingly and compliantly becoming a tool of the left, not only complying with the Left, but overtly collaborating with them.

Screw them. They can all rot in Hell.

Like that old joke “What do you call a busload of lawyers going over a cliff? A good start.” I see as a direct corollary the question: “What do you call the Washington Post going out of business and putting every employee of them out on the street?


11 posted on 01/27/2022 5:56:10 AM PST by rlmorel (Nothing can foster principles of freedom more effectively than the imposition of tyranny.)
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To: ptsal

Lol this company is a joke. It just signed an agreement with the federation of teachers that they can all be fact checkers. Hard leftist company pushing censorship.


12 posted on 01/27/2022 6:11:01 AM PST by DesertRhino (Dogs are called man's best friend. Moslems hate dogs. Add it up....)
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To: ptsal
/do I need a "sarc" tag?

A "sarc" tag won't help those of us who have no idea what NewsGuard is or how it's being used.

13 posted on 01/27/2022 6:15:56 AM PST by JonPreston (Q: Never have so many, been so wrong, so often)
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To: ptsal

Planned economy, planned news.


14 posted on 01/27/2022 6:34:10 AM PST by Bloodandgravy (Liberty and democracy are eternal enemies.)
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To: ConservativeMind

They really want to create a license to gate keep journalism into an elite club.


15 posted on 01/27/2022 7:31:17 AM PST by Bayard
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To: ptsal

LOL ... Newsguard (CNN)


16 posted on 01/27/2022 8:15:37 AM PST by ShawnShawntheLeprecaun
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To: JonPreston

From the site...

“CNN: Meet NewsGuard, A ‘Librarian for the Internet’ with a big old hairy picture of Brian Stelter.

Not very reassuring. Think I’ll pass.


17 posted on 01/27/2022 8:17:11 AM PST by moovova
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To: Bayard

What’s the appeal of keeping gates? You mainly just sit there all day.


18 posted on 01/27/2022 2:31:30 PM PST by Lisbon1940 (I don’t see why he would)
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To: Lisbon1940

You also get to keep hold of the livestock inside.


19 posted on 01/27/2022 2:40:08 PM PST by Bayard
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To: DesertRhino

If your kid uses a school supplied laptop, Newsguard will be installed.

If you use a library computer, newsguard is installed

https://medium.com/thinkists/meet-your-censor-newsguard-53e69849b1f8

Newsguard is built into the Microsoft Edge browser

https://www.rt.com/news/547528-newsguard-tearchers-union-agreement/amp/

Even on your own home computer, your kids will be pressured by their teachers to install it.


20 posted on 01/27/2022 4:03:29 PM PST by SauronOfMordor (A Leftist can't enjoy life unless they are controlling, hurting, or destroying others)
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