I wonder if loss of taste and smell has a hand in the trend? I like ground pepperoni and ground beef with extra cheese, thin crust and a nice tossed salad. Beer or ice tea is optional depending on an evening meal or a sporting event. I eat it hot. Cold is not my favorite. It’s why God blesses me with an oven and a micro wave. Cooking on a pellet stove with a pizza stone adds a little smoky flavor too. Beef on a pizza-it’s what’s for dinner. All this is strictly my opinions. Manga!
Chiefs completion blend for pellets works good. Hickory or mesquite ain’t bad either. All this is IMO. Be well all!
I have read that hot sauces and peppers are more popular as the Baby Boomers age and lose a bit of their taste reception. However, it seems to me that if someone wants spicier pizza they can just sprinkle on more of the red pepper flakes.