Posted on 01/02/2022 8:22:22 AM PST by mylife
McCall’s was a monthly American women’s magazine that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s. From 1973 through the early 1980s, the magazine created the Great American Recipe Card Collection “capturing the spirit of America through its recipes” by bringing “together the famous dishes… from the 50 states.” It was created by the editors of McCall’s and Random House.
The collection consisted of a plastic recipe card case featuring a bald eagle behind a red, white and blue shield surround by a plentiful food bounty. There are twenty four sections that each had twenty four recipe cards which became 600 cards in total. On each section divider card there is the title of the section, a little illustration pertaining to the theme in the top right corner, a full color photo on the front while on the back was a little blurb about the section’s theme. Lastly there was an index booklet that had a quick reference for all the recipes in the collection. These were available starting in 1973 all the way through the early 1980s.
There were two ways to obtain this collection. The first was to send the card found in the newspaper and McCall’s magazine to Random House. In return you would get the Bicentennial recipe card case, the 24 divider cards and the first set of twenty four cards called “Our Rich Heritage” for a free 14 day trial examination. If you liked the card and wanted to keep going, then you would pay one dollar for the initial set and then get sent the rest of the cards one by one and eventually in small groups at a charge of one dollar per set.
(Excerpt) Read more at vintag.es ...
put it up on Ebay!
They sell terrifying stuff now that the don’t call terrifying.
Mmmm corny dog with mustard..
Thanks!!
I’d eat any of those.
“The demise of the jello salad is one of the more positive developments of the last 50 years.”
Canned pear and lime jello. ymmmm!
“Pear halves with a maraschino cherry in the cavity sunk in lime jello.
Ahhh the ‘60s’
Posted about pear halvs in lime before I saw yours.
Also mother made pear halves with a dab of mayonnaise and maraschino cheery on top.
Ah, the 50’s!
Just because it’s not in the article doesn’t make it an accurate headline. There are some pretty weird scary recipes out there, especially from the early days of prepared mass market foods when the companies were throwing out these “what you can do with it” recipes that are often just wrong on an existential level.
Still ... it’s terrifying. Gag-worthy.
My friends were missionaries in Africa (Liberia), and they talked about “goat stew” (actually gut stew). That sounds better than the banana casserole.
Jello was such a cheap dessert. A box was maybe 10 cents way back then. My mom would add a can of fruit cocktail to provide actual nourishment.
Peg Bundy stole Kelly’s lime jello mold to pass Home Economics class to complete the requirements for her high school diploma. Kelly, left without a submission after Al ate Peg’s original assignment, a crowned roast, had to attend summer school. They just don’t write hilarious TV comedies like Married with...anymore.
It seems like that was a school cafeteria favorite, although I may have blocked that from my memory. I can't be sure.
Those card decks were all the rage back in the 70s. As a kid I remember the ads for similar deck series like Animals and wildlife. Get the first 5 cards for free with the lovely plastic case and subscribe to get another 5 cards a month for the next gajillion years! :D
i did not indulge but what is wrong with people?!
In think I had it with cottage cheese at school.
My mother never bought cottage cheese. Maybe that is why she used mayo. Actually she. never bought real Mayo.
at a different meal there was something that i swear i heard “eyeballs”
I told my husband i would never kiss him again if he tried that dish.
But it was Betty Crocker who lived to see another day. Best custard recipe.
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