“Used globally by Fortune 500 companies, brands and agencies as an essential component of their communications strategy.”
Sounds like organization of narratives.
Most people would be surprised by how much of what they read in the papers was copy/pasted from press releases from interested parties.
Reporters are called upon to report about lots of events, which they know little about. Reporters rely upon a contact-list of people who can help them sound knowledgeable about various subjects. These helpful people are very often either the target of the story, or the opponents of the target of the story. The tone of the story will depend on which side supplied the “helpful” advice to the reporter.
or semi skilled liars
Media manipulations?
Leftist narratives?