Posted on 05/09/2021 4:13:07 AM PDT by MtnClimber
Almost 40 years ago, brand-loyal consumers were willing to help Coke when it made a big mistake but Coke’s latest mistake isn’t getting the same response.
By the time the Cola Wars really heated up in the 1980s, Coca-Cola had perennially enjoyed the upper hand over Pepsi in a rivalry that dated to the dawn of the twentieth century. In 1975, however, Coke began to feel threatened by Pepsi, due to a marketing ploy -- “the Pepsi Challenge.” It was a blind taste test to show that “more people preferred Pepsi over Coke.”
Interestingly, this wasn’t just a gimmick. Internal research at Coca-Cola confirmed that when the brand association was extracted from the equation, “consumers preferred Pepsi,” with its “sweeter, more syrupy flavor.”
In one of the most famous business decisions in modern history, Coca-Cola reacted to what they believed to be consumer sentiment in 1985. People were “in love with the notion of Coca-Cola, but they weren’t necessarily drinking Coca-Cola” to the extent they had been before. So, it changed the signature formula of the drink to taste more like Pepsi, with the new concoction becoming known as “New Coke.”
SNIP
As anyone paying the slightest bit of attention to American culture should easily recognize, it’s not effete, health-conscious, coastal leftists that have been bolstering Coke’s market capitalization these past decades. But somehow, is it possible that internal corporate research has suggested to a few poor decision-makers at Coca-Cola that its embarrassing prostrations toward effete coastal leftists are the path to more people drinking Coke?
I have difficulty believing that. More likely, as Daniel Greenfield observes, Coke is destroying the pro-America brand association that it had been building for over a century because “it’s afraid” of the political forces aligning against it.
(Excerpt) Read more at americanthinker.com ...
Woka-Cola - the greatest sales pitch Pepsi ever came up with.
That said, it appeared that Coke was being influenced by Woke internal forces led by their now removed General Counsel, Bradley Gayton. He was a hard-core "diversity" proponent and was likely also having his ear bent by Stacey Abrams.
If I wanted to work at Coca Cola, would I need to show a photo ID to get in?
What about Delta Airlines?
Asking for a friend...
Still wondering if Woka Cola got one or more quid pro quos from the federal and/or state governments for doing this...
Let me quickly add that Coke also appears to be greatly influenced by China/CCP due to their expansion plans in China. The potential of the Chinese market dwarfs the U.S. market (China’s population is 4 times that of the U.S.).
They will need to hire all black lawyers to capture the overweight community chick market. You know them buy (by) their 2000 kal fountain drinks and multi burger fists.
No more coke for me. Ironically, I purchased 4 6 bottle packs literally the day before the polar bear commercial dropped. I’ll be rationing my intake because I’ll never buy it again.
I love coke, but telling me to be less white is so insulting, I will never purchase coke again.
#GetWokeGoBroke
The last Coke I bought was Mexican Coca-Cola sweetened with natural sugar. That was years ago. The only sweetened soft drink for me these days is and occasional Fever Tree or Gosling ginger beer.
.
Easy - Coke needs to rebrand itself as a toilet cleaner (about all it's good for):
I love Fever Tree - but it doesn’t like me.
I read up on quinine and found out if it causes constant diarrhea to discontinue drinking it immediately.
Haven’t had one since (unfortunately).
The fact that a huge company like Coke hired Bradley Gayton, a subpar lawyer from a bottom tier law school who can’t even be bothered to correct the errors on his Linkedin page, as its chief counsel tells us all we need to know about Coke. I don’t drink many soft drinks, but when I do it’s now Dr. Pepper.
For years both of my big sisters who are doctors, have urged me to curb my 4 six packs of 16 ounce bottles per week Coke Zero habit. I have drank Coke or Diet Coke or Coke Zero at about that rate for at least 40 years.
Well, no longer. They revealed themselves to now be Woca Cola and they lost my business forever. I have now discovered several kinds of flavored water, carbonated flavored water and sugar free Lemonade I really like. I don’t miss them. I wish them all the worst.
The “new coke” story is interesting. Have you wondered why there are two diet cokes; diet coke and coke zero. When coke first made a diet coke they used a different cola formula than coke because it worked better with available artificial sweetners. Since people seemed to love diet coke they thought they would love it even more if they used sugar instead of artificial sweetner, and that was “new coke”. They eventually made a diet cola using newer artificial sweetner and original coke formula and that is coke zero.
Croak, Coke
Not true at all.
Other uses include:
Cleaning corrosion off of the terminals of car batteries
emergency contraceptive
removing rust from tools
degreaser
de-icing a windshield
“emergency contraceptive”
Hmmmm. Sounds interesting, but I guess I don’t want to know.
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