I overheard the mother of the owner of a business I worked at explained it best. "Jack(husband) and I travel all over the world on our vacations and the workers in other countries don't have cars or big houses and they seem perfectly happy. Why can't our workers be like that."
She emphasized our which conveyed a touch of ownership.
A certain type of people believe they are of a higher class, one of two, and that the lower class doesn't deserve a 2,000 sq ft house or a car. They'd like nothing more than for the lowly workers to live in tiny houses, shacks, huts and walk or ride a bicycle everywhere. Less traffic for them to have to deal with. Less little people at the airports. Less little people at the restaurants, vacation spots etc etc
In other words Brazil.
That is one stupid business owner.
A good business creates value for its customers and its employees.
Gets a bit of a 'Matrix' feel after a while.
Pride ,,,