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Woke-a-Cola: How to Destroy a World-Leading Brand in 60 Seconds
Tom Luongo.me ^ | 4/12/2021 | Tom Luongo

Posted on 04/13/2021 9:27:40 AM PDT by Beave Meister

I’m sure you’ve heard the phrase, “Get Woke, Go Broke.” In the curious case of Coca-Cola, going woke may be the single biggest branding mistake in the history of marketing.

In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote, “Be less white.”

And by ‘less white’ they mean subservient. They don’t mean be more sensitive.

When this happened, I immediately said to myself, “Scratch ever buying another Coke product off my list.” Not a moment’s angst or energy went into it.

“Be less white?”

“Drink no Coke.”

Why? Because choosing not to buy a Coke on the rare occasion I buy a soda anymore is an easy one. Sugar (or aspartame) and water in and of itself isn’t anything to get excited about, it’s the association of Coca-Cola with a past positive experience that is.

And they just told me I’m a bad person because of the heritage of my birth.

(Excerpt) Read more at tomluongo.me ...


TOPICS: Chit/Chat
KEYWORDS: cocacola; coke; communist; getwokegobroke; wokacola; woke
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To: PerConPat

2 liter bottle of Coke- $1.89; 2 liter of generic “cola”- $0.79...No-brainer...
———-
I guess you lost your taste buds or a nasty aftertaste doesn’t affect you much? No brainer. Generic cola isn’t even fit to be used with Jack Daniels


81 posted on 04/15/2021 9:08:17 PM PDT by Starcitizen (So Indian H1B crybaby trash runs Free Republic moderation??? Seems so. )
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To: PerConPat

2 liter bottle of Coke- $1.89; 2 liter of generic “cola”- $0.79...No-brainer...
———-
I guess you lost your taste buds or a nasty aftertaste doesn’t affect you much? No brainer. Generic cola isn’t even fit to be used with Jack Daniels


82 posted on 04/15/2021 9:08:19 PM PDT by Starcitizen (So Indian H1B crybaby trash runs Free Republic moderation??? Seems so. )
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To: Starcitizen
I was not really serious about this. It would just be nice if maybe we "had a conversation" about the need for soft drinks in our new utopian society.

That ought to wake Coke up real good. Let them suddenly realize they are expendable in the new Commie system they are jumping in bed with.

83 posted on 04/15/2021 9:18:08 PM PDT by precisionshootist
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To: Starcitizen

LOL... Who would ruin Jack Daniels with any mix? Do you work for Coca-Cola?


84 posted on 04/16/2021 7:26:00 AM PDT by PerConPat (A politician is an animal which can sit on a fence and yet keep both ears to the ground - Mencken)
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To: PerConPat

Who would ruin Jack Daniels with any mix? Do you work for Coca-Cola?
————

Won’t drink it straight for sure. Too strong for my pussy ass. I like some carbonation and some Coke. Sprite, Fresh Mango Juice with Johnny Walker.

Nope. Don’t work for Cola-Cola. Pepsi is too damn sweet and all other off-brands of Cola I’ve tried just taste plain nasty.


85 posted on 04/16/2021 7:56:14 AM PDT by Starcitizen (So Indian H1B crybaby trash runs Free Republic moderation??? Seems so. )
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To: Starcitizen

Appreciate the frankness...To each his own...


86 posted on 04/16/2021 8:43:15 AM PDT by PerConPat (A politician is an animal which can sit on a fence and yet keep both ears to the ground - Mencken)
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To: Beave Meister

Tell Coke what you think of their Woke policy....

https://us.coca-cola.com/support/contact-us


87 posted on 04/19/2021 9:44:03 AM PDT by Gopher Broke
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