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How Cereal Became the Quintessential American Breakfast
seriouseats ^

Posted on 03/30/2021 12:08:52 PM PDT by mylife

Chances are, it's never struck you as particularly odd that there's an entire supermarket aisle devoted to nothing but cereal. For most of us, cereal is the ultimate convenient breakfast, and even the most sugary of varieties claim to offer nutritional benefits and a balanced start to your day. Every brand is trying to convince you it's something different, something better, and there's probably at least one you're buying into. The "kids only" sugar bombs boast whole grains, and Special K comes studded with chocolate bits and sweet yogurt clusters.

But it wasn't always that way. Cereal's position as America's default breakfast food is a remarkable feat, not of flavor or culture, but of marketing and packaging design. It's a century-long history of advertising, a brilliant campaign that capitalized on the intersection of industrialization, health-consciousness, and changing class attitudes that completely upended the way Americans ate. And it all began at a moment when products were primed to transcend regional tastes through the rise of mass-marketing.

"America at the turn of the century was just as vast and varied as it is now," explains historic gastronomist Sarah Lohman. "Fannie Farmer's The Boston Cooking-School Cook Book, from 1906, which I think is a decent judge of what the average, multi-generational, Midwestern or New England American family is eating or aspiring to eat, is showing a meal that includes: fruit; hot cereal like Quaker oats or hominy; a substantial meat like beefsteak, 'warmed over lamb,' or broiled halibut; potatoes, toast, or muffins; or, of course, coffee." In other words, a breakfast of just hominy or porridge was considered a nutritionally unbalanced poor family's breakfast—not exactly something you'd aspire to. Cereal changed all of that.

(Excerpt) Read more at seriouseats.com ...


TOPICS: Business/Economy; Chit/Chat; Food; Miscellaneous
KEYWORDS: cereal
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Umm no thanks..


1 posted on 03/30/2021 12:08:52 PM PDT by mylife
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To: mylife

I prefer coffee.


2 posted on 03/30/2021 12:09:52 PM PDT by 1Old Pro
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To: mylife

Cmon man - frosted sugar bombs (later frosted golden bombs) powered my school morning for the subpar school lunch!


3 posted on 03/30/2021 12:11:06 PM PDT by Skywise
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To: mylife

Eggs for me still, with a side of another protein with coffee.
Not a carbs person in the AM at all, unless there’s no coffee and I have to resort to a Mt. Dew for my caffeine fix.


4 posted on 03/30/2021 12:12:43 PM PDT by Abathar (Proudly posting without reading the article carefully since 2004)
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To: mylife

I remember those commercials as a kid that said something like “this cereal, along with milk, juice, toast, eggs, meat and vegetables make a nutritious breakfast”.


5 posted on 03/30/2021 12:12:47 PM PDT by monkeyshine (live and let live is dead)
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Pure hype, now in chocolate!


6 posted on 03/30/2021 12:14:29 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: monkeyshine
"Make Kellogg's Frosted Flakes an important part of your nutritious breakfast!" the commercial said. Pretty much every kid in America, including me, replied "Nah, just give me the prize inside and you can keep the orange juice, eggs, and bacon." lol

Considering what the cereal was made of, it was probably healthier for us to eat that prize!
7 posted on 03/30/2021 12:17:16 PM PDT by Retrofitted
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To: mylife

I had bacon this morning. With a side of sausage.


8 posted on 03/30/2021 12:17:43 PM PDT by Larry Lucido (Donate! Don't just post clickbait!)
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To: mylife

I keep reading that many of today’s young people; meaning those under 35, don’t use dry cereal for breakfast very often. They prefer something they can throw in the microwave, heat & eat. Some don’t want to ‘deal with’ the dirty cereal bowl after eating. Having to wash that bowl is a big bother. That sounds sort of lazy to me, but breakfast should be an individual choice once you’re old enough to do it properly.


9 posted on 03/30/2021 12:17:54 PM PDT by lee martell
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To: mylife

I’m allergic to milk so cereal was never a big part of my day. I used to get a box of frosted mini wheats once in a while and just eat them dry.

Breakfast most days is a couple granola bars and coffee. Weekends I make 2-3 eggs and whatever eat is in the fridge. Or, sometimes just coffee.

Right now I’m drinking 2020 Blend from Thrasher Coffee. I ran out of Deplorable Blend.


10 posted on 03/30/2021 12:25:16 PM PDT by cyclotic (Live your life in such a way that they hate you as much as they hated Rush Limbaugh)
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"Effa fruity pebbles!


11 posted on 03/30/2021 12:26:23 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: mylife

BRING BACK FORTIFIED OAT FLAKES!!!


12 posted on 03/30/2021 12:26:54 PM PDT by rhinohunter
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To: mylife

13 posted on 03/30/2021 12:30:19 PM PDT by Kommodor (Solzhenitsyn was an optimist...)
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To: mylife

14 posted on 03/30/2021 12:31:01 PM PDT by real saxophonist (Weijia Jiang can see racism anywhere. Except in the mirror.)
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To: Retrofitted

“Make Kellogg’s Frosted Flakes an important part of your nutritious breakfast!”

I remember that. Same with Pop Tarts.


15 posted on 03/30/2021 12:42:14 PM PDT by Huskrrrr (Pronouns? I need no stinkin pronouns!)
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To: mylife

“Wellville”, the movie to see to complete your investigation into the grain industry.


16 posted on 03/30/2021 12:44:21 PM PDT by Yollopoliuhqui
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To: Larry Lucido
“I had bacon this morning. With a side of sausage.”

I had bacon, followed by a side of bacon...

~Easy

17 posted on 03/30/2021 12:45:21 PM PDT by EasySt (Say not this is the truth, but so it seems to me to be, as I see this thing I think I see #KAG)
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To: mylife

If one looks at the long list of breakfast meals, there is no nutritional of any other common link.

The real thing, which all breakfast meals have in common, is the speed of preparation. All meals, served at breakfast, are really quick to make.
Cereal is the fastest to make, so that made it the leading breakfast meal.


18 posted on 03/30/2021 12:50:00 PM PDT by AZJeep (https://www.youtube.com/watch?v=O0AHQkryIIs)
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To: mylife

After my daily paper route if in winter mom would warm me back up with oatmeal and raisins.

Nowadays, 2 cups o’ coffee and maybe a brunchy feed around 2pm. Then a truely light supper of homemade soup, or a veggie medley. We dont eat after 8pm.

If I eat early, it’s usually 1 egg, 1 toast, 1 small piece of fruit.


19 posted on 03/30/2021 12:51:32 PM PDT by Clutch Martin (The trouble ain't that there is too many fools, but that the lightning ain't distributed right.)
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To: AZJeep

Here’s yer MCrap in a bowl..


20 posted on 03/30/2021 12:58:17 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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