and the RATS, take another one in the.........HA ha!!!
Posted on 03/17/2021 10:37:04 AM PDT by Red Badger
It started with a nice gesture. Adam Anderson, the CEO of Innovex Downhole Solutions, wanted to buy his employees a Christmas gift. So he ordered 400 North Face jackets and asked that their corporate logo be included.
Then came the bad news. The North Face company would sell Innovex the jackets but wouldn't include the energy company's logo. The reason? Innovex was an oil and gas company, and it would be a bad thing for North Face's public image to associate itself with the industry.
Not happy with that answer, Anderson struck back with some public relations of his own. It turns out the vast majority of North Face's apparel—its hoodies, snow pants, coats and many other items in its product line, like backpacks and tents—are made with polyester, polyurethane and nylon, all of which come from petroleum. Even its fancy fleece jackets are made of polyester.
"The irony in this statement is that your jackets are made from oil and gas products the hardworking men and women of our industry produce," Anderson noted in a letter he sent to Steve Rendle, CEO of VF Corp. (which includes the North Face brand), on LinkedIn. "I think this stance by your company is counter-productive virtue signaling, and I would appreciate you re-considering this stance."
Anderson wasn't finished. "We should be celebrating the benefits of what oil and gas do to enable the outdoors lifestyle your brands embrace," Anderson concluded. "Without Oil and Gas there would be no market for nor ability to create the products your company sells."
Anderson's letter went viral. The North Face PR team went underground. Their real-life dependency on oil wasn't part of their global branding efforts.
(Excerpt) Read more at newsweek.com ...
Hahahahahahahahaha!
By slave labor.....out of petroleum based synthetics.
OMGosh! BODY SLAMMED!
Incredible counter!
Terrific post!
“So buy jackets from someone else... money talks.”
...
So does a multimillion dollar RESPONSE campaign gone VIRAL.
Certainly beats taking your money elsewhere, with a paltry $600 order.
We need to expand our thinking.
But do they have big coats with Gore Tex?
I have a friend who used to be a manager at REI. I asked him if they had data on their customers separated by how many actually used the gear as intended for adventure and how many just wanted to look like they did.
He said it’s about 50/50.
I fall into the “use the gear” camp and could care less about how something looks. I think the only North Face stuff I have is a sweater and a pair of down booties (great for cold weather campouts)
I’ve got quite a bit of trendy branded clothing, all bought used or on extreme discounts.
This is the fault of all of the PC identity politics programs in our universities.They have turned out a generation of uneducated, spoiled and indoctrinated people who have an agenda but not a clue in the world as to business reality.
A lot of them come from “elite”schools and make it to marketing because they know how to market to their similarly like minded, know nothing consumers
LOL
“Never Stop Relaxing” - now that is hilarious
Well Done!
North Face, my ass.
““Never Stop Relaxing” - now that is hilarious”
Now that I’m retired, it’s a personal goal to strive for...
Hence; South Butt....
Apparently, North Face never stops exploring stupid liberalism
I’d suggest that Patagonia is worse, in a number of attributes.
I would definitely have bought from South.
Hilarious.
Not to mention those plastic syringes the Wuhan Flu anti-virus comes in.....
Exactly, try Orvis, they are also gun friendly.
I use my gear also. Don’t have any north face gear. Arcteryx and outdoor research.
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