[Anti-Bubba182]

“....According to Microsoft’s press release, it has partnered with several other organizations to form the Coalition for Content Provenance and Authenticity (C2PA).

Put simply, the purpose of this organization is to devise a system whereby all content on the internet can be traced back to its author.....”

There are positives in being able to find the author, especially guttersnipes starting rumors to trash someone with lies.

[Bulwyf]

Who decides what’s a lie or not?

[null and void]

the Coalition for Content Provenance and Authenticity (C2PA).

I wonder why the abbreviation isn't CCPA...

[Robert DeLong]

Well, let’s just say that it has positive, as well as, negative aspects to it. By far, I can think up more on the negative side of the ledger than I can for the positive side.

[Pollard]

Put simply, the purpose of this organization is to devise a system whereby all content on the internet can be traced back to its author.

The press release states that it will develop these specifications for “common asset types and formats,” meaning videos, documents, audio, and images.

Whether it’s a meme, an audio remix, or a written article, the goal is to ensure that when content reaches the internet, it will come attached with a set of signals allowing its provenance — meaning authorship — can be detected.
~~~~~~~~~~~~~~~~~~~~~~
Consider the companies that have signed on to this initiative. Leading the pack is Microsoft, which operates Word, Paint, Notepad, Edge, and the Office Suite. If you create a .doc or a .jpg, a Microsoft service is probably involved in some capacity.

Then there’s Adobe, the company behind Photoshop, Illustrator, Acrobat, and Premiere Pro, as well as several other market-leading applications for publishing photos, videos, and documents.

There’s also Truepic, a company that has developed technology to track the provenance of photos from the very moment they are captured on a smartphone.

Finally, there’s Intel, which dominates the market in laptop and desktop central processing units (CPUs). The CPU is responsible for processing virtually all information on computers. Whether you’re typing a sentence or taking a screenshot, it’s the CPU that is processing that data.

Accessing the CPU is the ultimate form of digital surveillance. Even if you’re disconnected from the internet, the CPU still sees what your computer is doing.

Better use an old computer running a prior version of Linux to make your memes from now on.