Fox News playing the role of "loyal opposition".
Posted on 03/05/2021 7:38:03 AM PST by marcusmaximus
Fox CEO says MSNBC gained in viewership for last four years by calling out Trump “when he needed to be called out”.
Fox Corp. CEO Lachlan Murdoch believes the ratings hit that Fox News took after the November election is turning around and will continue to over the next four years while they play the role of the “loyal opposition” during Joe Biden’s presidency.
“Going forward, if history is any lesson, the main beneficiary of the Trump administration, from a ratings points of view, was MSNBC,” Murdoch said Thursday at the (virtual) 2021 Morgan Stanley’s Technology, Media and Telecommunications Conference. “MSNBC had the biggest lift, relative to where it was before to its peers, throughout the Trump administration. We think that that’s because they’re the loyal opposition. They called out the president when he needed to be called out. That’s what our job is now with the Biden administration, and you’ll see our ratings really improve from here and will do so for at least the next four years.”
Fox News is fake opposition from the Uniparty.
If Fox was really loyal opposition, they wouldn't have collaborated in The Steal.
We're not coming back!
Fox is like the GOP. They both prefer to be in opposition to Democrats. The can pretend to oppose the Democrat agenda to boost viewership and fundraising, then do nothing of substance when they actually have power.
Fox, the RINO network
wont be fooled again
maybe if they changed their name, and their talent, and their producers, and their management, and their owners...
...then maybe, just maybe
https://youtu.be/AFNUeUed8Ro
Unbiased news
FOX never was conservative, the old man simply saw the right as an undeserved market and filled the nice once they went rabid, they were just one more in the long line of RAT arsch leckers and will die in sixth place
Lachlan is trying to calm the big dollar advertisers.
Sponsoring a show on FOX is not cheap.
After their steep ratings dive, some industries may have second thoughts. The Fiscal Year ends in June, I believe.
Ad Budgets are being written up now.
Correct. All blow and no go.
Where were you when I needed you?
Where were you when I wanted you?
Where were you when I needed you?
Where? Where? Where?
- The Grass Roots
Oh, yeah? This prognostication will not include me. Fox abandoned its base and it will not
pick up any viewers from the rest of the MSM clientele. Those socialists will always hate Fox.
Becoming CNN-Lite isn’t a good business model.
Dump Faux news !!!
And if they don’t get a bump they’ll just say they did.
We’re not coming back! Different routines have been formed.
I agree that Murdoch is attempting to calm the advertisers and investors.
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