Posted on 02/08/2021 5:12:31 PM PST by marcusmaximus
There was a lot of history made at the Super Bowl last night for Tom Brady, the Tampa Bay Buccaneers and halftime show headliner The Weeknd, but Nielsen today are making some history of their own.
As America waits and waits on the viewership verdict, it appears at this late hour that there will be no ratings for the Big Game any time soon for the first time ever.
Literally becoming the new definition of the phrase “You had one job,” the long-time data measurement company has nothing to report on the Buccaneers 31-9 win over former reigning NFL champs the Kansas City Chiefs on CBS yesterday. Fast affiliate ratings may be available early in the AM tomorrow, I hear. However, as a well-positioned network source said, “that’s anyone’s guess at this point, isn’t it?”
The problem seems to be incorrect metrics that have caused Nielsen to “re-process” their data. A spread sheet of ratings information did go out earlier Monday, but was quickly recalled. Throughout the day, networks were told that numbers would be coming soon, only to be told that the release time had been pushed back again.
“It looks pretty certain there will be nothing tonight now,” said another network exec to Deadline on the delay. Usually unadjusted early numbers for overnight ratings are distributed to network clients around 8 AM PST. Around that time today, Nielsen made it known that nothing was coming down the pipe until at least 11:30 AM PST.
On that and the overall unprecedented delay on the big draw on TV, Nielsen did not respond to requests from Deadline on the matter. We will update if we hear from them, or when the Super Bowl ratings come in – whatever is first.
(Excerpt) Read more at deadline.com ...
They must think they have something special in any bowl they think is “super”.
more seriously:
I expected them to just lie.
They have to wait until 4AM.
If it were good, they’d be trumpeting it from the rooftops.
I was busy playing Forge of Empires.
Used to be a big deal, it’s not anymore.
Super Bowl Ad Spot Bubble may had popped.
With DVDR, no reason to watch commericals nowadays.
Seeing mahomes rung like a gong was good. Brady is a Trump guy.
There was a SuperBowl? On TV? Who knew?
Check the ratings through Dominion.
It will be through the roof.
.
One person put the titanic lady on a post and said, “It’s been 84 years....”. I thought that was hilarious.
Babylon Bee??
Lemme guess, the “numbers” will get a boost at 3AM.
They must be “fortifying” the ratings.
.
Did not watch a second of it. Tom Brady may be the only reason they even find numbers to twist.
An over-flowing toilet might help out.
What is the Superbowl?
Sadly it was the least political Super Bowl in history and deserves higher ratings if true. It was so nice to have zero politics. It was so pleasant to watch and the finale was awesome. GOAT of all times.
Didn’t watch, but I hear the best part is when the crowd booed the virtual Biden.
As someone told Larry Elder Friday evening for his weekly trivia contest, I couldn’t have even told you yesterday who was playing.
Ditto. Bu i’m not watching it ever again, dont care what appeals or appeasements they attempt.
They can now sleep with the racists and fascists. They picked who they want.
We didn’t watch or listen. One of my sons was playing a game online and was told who won, and he came and told me. I have an older son who might’ve watched. But I’m betting he was playing a computer game instead.
C’mon man! There ain’t no phony ratings! It’s just a busted water pipe! Ruby Freeman said so!
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