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Tulsa Snack Business Thriving After Surviving Legal Battle With Nestle
News6 ^ | Friday, January 29th 2021 | Kristen Weaver

Posted on 01/29/2021 10:16:42 PM PST by nickcarraway

A snack business created by a woman in Tulsa has gone national after it was featured on QVC.

The little company, Carla’s Crazy Crunch, was almost crushed after a legal battle with a massive corporation, all because of its name.

The end of the name – Crunch – is why the Nestle Food company claimed trademark infringement. Ironically, what could have been a dead end for the Tulsa company, turned out to be the biggest thing that happened to them.

In Carla Robinson's wildest dreams, she never imagined she would be on QVC, describing her homemade sweet snack to thousands. It started small, in a kitchen almost four years ago.

"Food has always something that has brought my family together," Robinson said.

Robinson made her crazy crunch for friends and family for years during the holidays. When her mom was going through some tough times, the two got together and began selling it at events like home and garden shows and at Gathering place events.

"That following fall I found out Nestle was filing opposition to my trademark," Robinson said.

Nestle and its Crunch Bar, thought the word “Crunch” in the snack's name, would cause confusion.

Eventually they came to an agreement, but that dispute brought Robinson some huge attention, including a feature in Forbes, and offer to go on the Dr. Oz show.

Last May, Robinson decided to shut down due to COVID, but a few months later, she got some more good news.

"My agent in New York called and said someone wanted to license to me to a deal sight unseen and untasted," Robinson said.

The pandemic created a huge demand for snacks as people stayed home, and Robinson’s sweet puffed corn treat was exactly what QVC was looking for.

The network featured Carla's Crazy Crunch last week after making 14,000 bags.

"When God opens a door you walk through it," Robinson said.

Robinson is back to her full-time job as a neuromuscular therapist.

Robinson said by the end of this year, her snack should be in retail stores all over the country. She plans to give some proceeds to a recovery program for women.

For more information, visit the Facebook page here and you can find Carla’s Crazy Crunch on QVC here.


TOPICS: Business/Economy; Food
KEYWORDS: cornpop; snacks; tulsanestle
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1 posted on 01/29/2021 10:16:42 PM PST by nickcarraway
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To: nickcarraway
Nestle and its Crunch Bar, thought the word “Crunch” in the snack's name, would cause confusion.

What the hell are those commas doing in that sentence?

So-called "journalists" these days!

Regards,

2 posted on 01/29/2021 10:40:27 PM PST by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: nickcarraway

The Streisand Effect strikes again.


3 posted on 01/29/2021 10:45:42 PM PST by Oshkalaboomboom
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To: nickcarraway
Once I was eating Cap'n Crunch and was wondering where was the chocolate and Rice Krispies.

Then I got into a time crunch and once again no chocolate or crispies.

Someone needs to to Nestles.

4 posted on 01/29/2021 10:57:06 PM PST by who_would_fardels_bear (This is not my current tagline.)
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To: alexander_busek

An English teacher would say those are ‘comma splices’ and down grade the writer. Novelists use commas to emphasis, to cause a momentary break in the words of a character. In Journalism, the comma splice is a sign of a frustrated novelist who is not proficient in the journalism trade.


5 posted on 01/29/2021 11:00:09 PM PST by MHGinTN (A dispensation perspective is a powerful tool for discernment)
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BTW, the “to” didn’t make the word emphasis into a verb. Errata is so funny sometimes.


6 posted on 01/29/2021 11:02:58 PM PST by MHGinTN (A dispensation perspective is a powerful tool for discernment)
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To: MHGinTN
Nestle and its Crunch Bar, thought the word “Crunch” in the snack's name, would cause confusion.

Are you defending the journalist here or at least "praising him with faint criticism?" I would say that the commas are almost totally random here, and could in no way be construed as enhancing clarity.

Regards,

7 posted on 01/29/2021 11:12:29 PM PST by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: MHGinTN
BTW, the “to” didn’t make the word emphasis into a verb.

To which "to" are you referring?

Errata is are so funny sometimes.

Regards,

8 posted on 01/29/2021 11:15:04 PM PST by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: nickcarraway

The Nestle legal management tool group is not to be
trifled with.
Their handiwork in evidence for a two sentence message
of condolence is a one half page of disclaimer material.


9 posted on 01/30/2021 12:18:18 AM PST by Scram1
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To: nickcarraway

I wonder if makers of Crunch Cake ever had to deal with Nestle? Then there is Cinnamon Toast Crunch cereal and...

Maybe we can get ‘em all in a fight and crunch on some popcorn while they crunch each other.


10 posted on 01/30/2021 12:39:05 AM PST by Paul R. (You know your pullets are dumb if they don't recognize a half Whopper as food!)
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To: alexander_busek

It is a horrible sentence anyway. Who knew Crunch Bars could think?

;-)


11 posted on 01/30/2021 12:41:02 AM PST by Paul R. (You know your pullets are dumb if they don't recognize a half Whopper as food!)
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To: alexander_busek

“What the hell are those commas doing in that sentence”

The writer’s panting.


12 posted on 01/30/2021 1:30:38 AM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: alexander_busek

“Nestle and its Crunch Bar, thought the word “Crunch” in the snack’s name, would cause confusion.”

Even without the unnecessary commas, the writing is horrible. A crunch bar has the ability to think.


13 posted on 01/30/2021 1:35:47 AM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: alexander_busek

Am I so old that comma splices are now considered correct?


14 posted on 01/30/2021 1:42:18 AM PST by rhoda_penmark
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To: alexander_busek

“Last May, Robinson decided to shut down due to COVID, but a few months later, she got some more good news.”

That sentence is also horrific.


15 posted on 01/30/2021 1:47:47 AM PST by rhoda_penmark
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To: alexander_busek; MHGinTN; Paul R.

That that is is that that is not is not that that is is not that true

I have asked people to punctuate this since 1962 when I was a junior in high school.


16 posted on 01/30/2021 4:52:03 AM PST by Portcall24
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To: ifinnegan

Cadbury has a Crunchy Bar and there are also Crunchy Cheetos.
How would anyone expect to copywrite a verb or an adjective in common use? As part of a title such a Captain Crunch or Chocolate Crunch it is understandable as the whole phrase could be subject to copywrite.


17 posted on 01/30/2021 5:03:10 AM PST by .44 Special (Tiamid Buacach!)
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To: Portcall24

That that is, is that that is not is not that that is; is not that true?


18 posted on 01/30/2021 5:33:09 AM PST by MHGinTN (A dispensation perspective is a powerful tool for discernment)
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https://www.intellectualtakeout.org/blog/study-grammar-nazis-are-jerks/


19 posted on 01/30/2021 6:01:57 AM PST by Kartographer ("We mutually pledge to each other our lives our fortunes and our sacred honor." )
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To: MHGinTN

Nice try. You got the back end correct. I’ll post the answer after we see if anyone else is interested.


20 posted on 01/30/2021 6:38:11 AM PST by Portcall24
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