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NFL Ratings Drop Leaves Networks Scrambling to Make Advertisers Whole
WSJ ^ | 12/12/20

Posted on 12/14/2020 11:46:11 AM PST by Altura Ct.

A pro football game on a Wednesday afternoon is rare. Advertisers getting a pricing discount for NFL games is also usually unheard of.

But it’s happening.

TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows.

NBC made the unusual move of lowering the price it charged advertisers that already had committed to run in a Baltimore Ravens vs. Pittsburgh Steelers game planned for Thanksgiving night after a Covid-19 outbreak on the Ravens forced the game’s postponement to the following Wednesday.

(Excerpt) Read more at wsj.com ...


TOPICS:
KEYWORDS: antiamerican; football; nfl; ratings; sports
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Wokeconomics
1 posted on 12/14/2020 11:46:11 AM PST by Altura Ct.
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To: Altura Ct.

Aren’t most of the players contracts tied to things like this?


2 posted on 12/14/2020 11:47:27 AM PST by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: Altura Ct.

One of the main reasons I stopped watching TV years ago was the freakin’ commercials.

Sorry, I don’t need “edgy” in my living room for 5 minutes at a time every 10 minutes.


3 posted on 12/14/2020 11:47:47 AM PST by P.O.E. (Pray for America)
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To: Altura Ct.

4 posted on 12/14/2020 11:50:01 AM PST by Seruzawa (TANSTAAFL!)
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To: P.O.E.

My DVR makes ads go away!

I don’t watch sports since they all “woke,” but I NEVER watch live TV - DVR everything and watch at my leisure & don’t watch the ads.


5 posted on 12/14/2020 11:50:57 AM PST by Taxman (MAKE AMERICA GREAT AGAIN, AGAIN!)
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To: Taxman

OMG! What will this do to the salary cap?


6 posted on 12/14/2020 11:53:22 AM PST by DIRTYSECRET
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To: Altura Ct.

I am boycotting the NFL and other sports who support the BLM.


7 posted on 12/14/2020 11:55:13 AM PST by Parley Baer
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To: Altura Ct.

8 posted on 12/14/2020 11:55:53 AM PST by budj (Combat vet, 2nd of three generations.)
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To: Altura Ct.

Capitalism at work. Too bad, so sad.


9 posted on 12/14/2020 11:55:58 AM PST by Jonny7797
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To: Taxman
DVR everything and watch at my leisure & don’t watch the ads
Roger that.
10 posted on 12/14/2020 11:56:09 AM PST by dainbramaged (Windage and Elevation)
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*


11 posted on 12/14/2020 11:56:55 AM PST by PMAS (All that is necessary for the triumph of evil is that good men do nothing)
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To: Altura Ct.

If they want to bring viewers back, they need to have some real half-time entertainment—lions.

Feed one NFL exec to the lions each half-time.

Start with Goodell!


12 posted on 12/14/2020 11:58:44 AM PST by cgbg ( Remember 1876--we _can_ do this!--Biden--Office of the Prisoner-Elect)
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To: Altura Ct.
Like many former NFL fans...and many Freepers...I'm at a point in life where I can afford a Range Rover or a Mediterranean cruise.But I haven't watched a second of an NFL broadcast since February.So I haven't seen any ads pushing such items.
13 posted on 12/14/2020 12:01:58 PM PST by Gay State Conservative (STOLEN ELECTION 2020)
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To: Altura Ct.

Great news, but the rating are still too high. Just another example of democrats, )leftists, blacks and the “woke”) ruining everything they touch.


14 posted on 12/14/2020 12:02:23 PM PST by falcon99 (qu)
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To: dainbramaged
DVR everything

DVR, one of the great inventions of the 20th century. Think how many tvs it saved from destruction and how many psychotic breakdowns were avoided.

Occasionally, I get stuck watching a live show and wonder how did I ever put up with this crap.

15 posted on 12/14/2020 12:03:06 PM PST by DeFault User
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To: cgbg
No,start with 2-14 Colon Kapernack.
16 posted on 12/14/2020 12:03:12 PM PST by Gay State Conservative (STOLEN ELECTION 2020)
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To: Altura Ct.

Wait till they see the NBA numbers in 2021


17 posted on 12/14/2020 12:05:55 PM PST by Zathras
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To: budj

Is that Joel Osteen?


18 posted on 12/14/2020 12:08:08 PM PST by SkyDancer (~ Pilots: Looking Down On People Since 1903 ~)
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To: Altura Ct.

……..yawn

The NFL.....

…..yawn

Run by... Randy...ROGER...GOODyear.

NO THANKS. NOT interested.


19 posted on 12/14/2020 12:09:54 PM PST by LeonardFMason
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To: Altura Ct.

Wokeconomics works like a well oiled machine for our side when we say hell no to the NFL, MLB and NBA!


20 posted on 12/14/2020 12:10:52 PM PST by Grampa Dave (Our 2nd Civil War started, Friday, December 11th, 2020! As we can not have real elections anymore)
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