Posted on 12/05/2020 1:08:55 PM PST by EdnaMode
Forget lost puppies and horses, adult-like babies, and weird stunts involving snack foods. Instead, this year’s Super Bowl ads will prominently feature social and racial justice issues, along with Covid-19 messages, according to a sports business trade report,
The NFL has already embraced such messages, placing “Black Lives Matter” on player helmets and in end zones. Super Bowl LV will be televised by CBS this year and played at Raymond James Stadium in Tampa, Fla. on Feb. 7 if the league schedule is not adjusted by pandemic concerns.
“It’s going to be ‘Black Lives Matter,’ it’s going to be COVID. It’s going to be [about] coming together,” said Bill Oberlander, cofounder and executive creative director of the ad agency OBERLAND, speaking to Front Office Sports.
The reason for the social justice turn is simple, according to a study conducted by Oberland’s firm and real-time market research firm Suzy: Brands are more at risk from saying nothing than speaking out against racism.
The survey found that roughly 80% of consumers want brands to respond to racism by making a statement or donating money to anti-racism organizations. And 35% of consumers ages 19-26 say they’ve stopped buying from brands that have not spoken out against racism since George Floyd’s death on May 25.
The new “You Love Me” video from Apple’s Beats by Dre was cited as one such example of what football fans can expect. The spot featured tennis champion Naomi Osaka and NASCAR driver Bubba Wallace talking about how they are loved for what they do, but not as a people.
“You love Black culture. But you do love me?” asks the video message. The spot has already garnered 22 million YouTube views.
“I can’t imagine that advertisers are not going to use this as an opportunity to speak up on behalf of their brands — or on behalf of the social impact that’s going on all around,” Oberlander predicted.
Implementing such social messages is tricky. Pepsi was excoriated for its Kendall Jenner ad featuring the model calming a protest confrontation with police by offering the soft drink.
The Super Bowl generates more than $400 million in annual ad revenue and is typically the most-viewed television event of the year.
This year I hope it underperforms Star Trek Discovery.
Not going to be on my TV.
How can they double down without doubling the commercials?
Between covid and the constant guilt, guilt, guilt they are going to drive people to suicide.
Spend time in the great outdoors, away from sports.
Your body and soul will thank you.
we won’t watch!!
I hope the puppy bowl is safe?
Yeah that’ll draw in lots of viewers. Hey nfl, in case you missed it previously, FAH-Q! In a cooperative decent manner of course.
I won’t bother watching.
And this increase viewership how?
One has to buy gas (or take an Uber) to survive. One can be selective about which food products he buys (no leftist Ben & Jerry’s), but one does need some food to survive. One needs clothing to survive.
But does one have to sit and watch and support propaganda to survive? Nope. It’s a choice. And a very poor one for conservatives given the current reality where the Left wants us dead.
That’s okay, I’ve doubled down on ignoring the NFL . . .
I won't be watching.
Don’t matter wasn’t planning to watch it anyhow, long stopped watching NFL, NBA, NASCAR, MLB, and any other sport that catered to social justice, BLM, etc. BS.
Yes! I had the same thought. The woke generation should get their own personal streaming video invitation.
The NFL has for years been in my "So what, and who the he[[ cares category?" Could, however, attend a "superbowl" party if the drinks and chow are free... The trick is to chat up the attendees and ignore the idiot box.
“I only wish I had the ability to boycott the NFL more than I’ve been doing for the last ten years already.”
Boycott their sponsors.
The Toilet Bowl.
Who in their right mind is going to tune in?
= = =
Hey.
The half time show will be superb.
Life-changing, even.
Good reply to DP. To boycott every leftist company, you’d pretty much have to go off the grid, live in a cabin somewhere, grow or hunt your own food, make your own clothes, etc. Obviously, the vast majority of people are in no position to do that, but we can do without a lot of the stuff that comes our way, one of which is televised sports in general, and the Super Bowl in particular.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.